Why Higher Images Should Produce Your Blog

Let us Write for You!

If you’d like to attract more potential customers to your website (and who wouldn’t?), you should develop, write, post and promote business-related blogs at least twice a month on your site and through your social media platforms. You may be asking: What’s the big deal about a blog? Your blog, and the content you put in it, is important, because it directly impacts your site: If your blog entries contain the right keywords, that will help your site show up higher in search engine rankings. Plus, more people will find your site, and you’ll have higher page rankings. Blogs really pack an SEO punch!

Why Are Blogs So Important for Your Business?

First and foremost, blogging is part of a smart SEO practice. It increases your SEO reach and drives customer traffic to your website. Those are often the reasons that attract business owners to become bloggers. However, blogging has other tangible benefits, too. It:

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Author Announces Pre-sale of New Book Think More – React Less

New book unveils the secrets of why some people own the future and others get stuck in the past. Pittsburgh Author Samuel Lucci III cracks the code on why people do what they do.

Pittsburgh, PA (PRWEB) May 18, 2015

“I can tell you this with absolute certainty – the only problem you will ever have is believing your opinions to be true.” – Samuel J. Lucci III
Why do some people own the future and others get so stuck in the past? In his new book Think More – React Less™, Pittsburgh Author Samuel J. Lucci III unveils the secret and cracks the code on why we do what we do. The book débuts June 20, and is available now for a limited time offer of $10.95 plus shipping and handling – pre-order here.

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PITTSBURGH MATTRESS ICON SEYMOUR FARBER LAUNCHES ANNUAL CAMPAIGN

94-year-old Spearheads ‘Here’s the Deal’ Mattress Fundraiser for Charity Organizations

At 94, Pittsburgh’s gregarious Seymour Farber is still knocking on doors. This week he launched the annual ‘Here’s the Deal’ mattress fundraiser, with American Buyer’s Discount Mattress in Homestead donating 10 percent of discounted mattress profits back to charity organizations.
“He’s been the face of this store for decades. People know him and love to talk with him. This keeps him in the business and gives him something to look forward to,” store owner Vincent Snyder said. Farber owned the business until retiring at age 87, a time when he was still coming to work six days a week and taking one off for Steeler games.

With nearly seven decades in the mattress business, he knows the industry well. His fundraising campaign includes perusing through the Mon Valley calling on churches, social agencies, assisted living facilities, and fraternal organizations. As part of the campaign, for referring members to the mattress store, the organization receives 10 percent cash back on the purchase price. The store guarantees it will beat any advertised price in the Pittsburgh area and is offering free delivery, setup, and removal.

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May 2015 Newsletter

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Moving Full Speed Ahead

Trends Emerging in the Digital Marketing Landscape

 

From Google’s unrelenting focus on content quality to the shift in today’s buying process, the digital marketing landscape continues changing fast. While it can be hard to keep up, the only other option is to get left behind. That’s why it’s important to keep a close eye on digital trends.
As technology continues to evolve, new trends are emerging almost daily. With the Internet moving full speed ahead, the digital marketingcommunity is getting saturated with solicitation calls from marketers claiming to to be the best. Many of our clients are averaging between three and five calls a day.
As a trend-setter and a Google partner, Higher Images is on the cutting-edge of today’s digital marketing frontier. We want you to know we value our clients as partners. Rest assured, we’re on top of the trends and we know what works. Feel free to call us at 412-203-1996 if you have questions about a solicitation, are looking for the most up-to-date information, or just looking for some innovative ideas.

Is your website ranking with Google?

Mobile-Friendly Update Rewards Responsive Websites

It used to be that a great-looking website was what you needed to attract visitors and get sales. Then, optimizing online searches with SEO became an instrumental part of your marketing strategy. If your company has kept up with all the changes in design and SEO, your website is getting traffic. What happens if you didn’t follow the trends?

Google’s new mobile ranking requirement for websites is underwayay. Sites that are mobile-friendly or responsive will start ranking higher than the others. If your website is providing
users with a great experience, then Google’s going to reward you with a boost in your mobile rankings. Great news, right? But what if you don’t have a responsive site? Higher Images is here to help. We’re experts in designing responsive, Google-friendly sites that look fantastic on a desktop, tablet, and phone. Call us today at 412-203-1996 to turn search engine users into customers.

We’re addicted to our phones! 
No Wonder Google’s Requiring Mobile-Friendly Websites
 
Wallet? Check. Keys? Check. Phone? Check. Our mobiles have become our trusty sidekicks, accompanying us anywhere and everywhere – kind of like a security blanket.

The statistics show we average 20.7 hours a week on our phones, or almost three hours a day. We average sending or receiving 47 texts every 48 hours and when it comes to scoping out our emails, 54 percent of us check them before going to bed and do the same when we wake up. It’s no wonder why Google is rewarding companies who have mobile-friendly website design! Check out this infographic to get a better sense of our mobile usage and see how our mobile addiction breaks down.

Boost your Website Traffic with Infographics

Explaining complex data, facts, and figures

Does the Internet have you wired from information overload? As more companies produce an ever-increasing amount of content across a broad spectrum of platforms, the attention of the audience is more divided than ever.

When you need to deliver as much information as possible in a concise format, high quality infographics can be an effective weapon in your marketing arsenal. A good infographic empowers the reader by breaking down complex information into digestible, visual chunks.
An advantage of infographics is they offer quick measurable results – such as social shares, backlinks, citations and traffic. It gives you a permanent linkable asset that retains relevancy and will continue getting shares long after it’s published on your website. If you haven’t used one of these in your content marketing strategy, consider giving it a try and see what it does to drive traffic. Call Higher Images for details on what type of infographic works best for your company 412-203-1996.

Reaching Customers with Content Marketing

Content marketing has been, and will likely continue as, one of the most effective tools for businesses of any size to drive brand awareness. As Google and other search engines continue to refine their algorithms, businesses need to quickly step up their game when it comes to quality content marketing. Are you doing what it takes to stand out from the competition? The keys include focusing on quality over quantity and creating opportunities to leverage data to improve your content marketing strategy.

Turn Website Visitors into Customers with Visitor ID

 

Do you want to find out who’s looking at your website? Higher Images’ Visitor ID instantly tracks your website visitors and immediately notifies you with their contact information. When someone visits your website, Visitor ID researches them in real time, gathers their information, and immediately emails it to you. It allows you to see the company name and profile, phone number, location, pages they are perusing and their social media use. Get a free two-week trial here.

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Customers Trust Online Reviews 

Win More Business with Reputation Builder Plus 

It’s no secret the way consumers make decisions has changed. Companies of all sizes should be concerned about how they’re reviewed online – consumers take those reviews seriously. Higher Images’ Reputation Builder Plus is a proprietary platform that monitors, manages, and protects your reputation. It controls your online reviews and measures the results.

Our testimonial feeds are built to index well in Google and result in stars in Google search results. The program automatically links your positive reviews to your website, Facebook, Yelp, Twitter, Google+, LinkedIn, and more. Our automated email reports and alerts provide you with the information you need at the right time. Call Higher Images today to get set up 412-203-1996.

Copyright © 2015. All Rights Reserved.

The Web in 2015: Faster Browsing, Better Performance

Getting Better Performance and a Faster Browser

Most computer and website hardware and software goes through a series of updates—usually every few years, sometimes even a few times a year. You may be surprised to know that HTTP, the protocol used to run the World Wide Web and allows servers and Web browsers to talk to each other and upload and download data, hasn’t been updated since 1999. While HTTP 1.1 has served everyone well, it’s way past time for an upgrade.

HTTP/2, the successor, will benefit everyone. If you use the Internet a little bit or a lot, for your job or just for browsing, you’re going to start seeing a difference very soon. In fact, over the next year, you’ll see a significant change in the speed of web browsing—as much as a 40 percent increase. That’s less time waiting and more time for finding the information that you need online.

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Want to Rank Higher in Searches? Then You Need to Have Responsive Design!

The Benefits of a Respinsive Design

It used to be that a great-looking website was what you needed to attract users and sales. Then, optimizing online searches through good SEO practices became an important part of every company’s online digital marketing strategy. If your company has kept up with all the changes in design and SEO, you’ve probably been pretty happy with the traffic that’s been coming to your website.

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Michael Shonrock Named President at Lindenwood University

The Board of Directors at Lindenwood University today announced the hiring of Michael D. Shonrock, PhD, as Lindenwood’s 22nd president.

Shonrock, 57, is currently president of Emporia State University (ESU) in Emporia, Kansas. Shonrock will begin his new position at Lindenwood on June 1. He replaces the retiring James D. Evans, PhD, who has been president for nine years.

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GOOGLE VIRTUAL TOUR COMING TO PITTSBURGH FOOD BANK

Pittsburgh, PA, – Higher Images, Inc. will film a Google Virtual Tour of the Greater Pittsburgh Food Bank on April 14 to help the organization with outreach efforts in educating the public on hunger. The company will be donating half of the tour cost directly back to the organization.

The Greater Pittsburgh Food Bank is a nonprofit distribution center dedicated to eliminating hunger. It serves about 360,000 people annually, including 76,000 children and 92,000 senior citizens in the Greater Pittsburgh area. Every month the facility, located in Duquesne, Pa, distributes nearly 2-million pounds of food.

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Higher Images Newsletter

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Striving Toward Excellence

 

Higher Images Applies for Nation’s Highest Presidential Honor

 

Higher Images is on a journey in an ongoing pursuit toward excellence. As a recent applicant for The Malcolm Baldrige National Quality Award, “the application process itself has provided a tremendous opportunity toward strategic planning to focus on continuous improvement across all areas,” President Bryan Thornberg said. The award is the highest level of national recognition for performance excellence that an organization can receive.

 

Over the past 15 years, Higher Images has built a marketing console that has put in place the processes, systems and accountabilities allowing for continual change with client data, digital data, and the efficiencies for sustainable operations. Over the past five years, we’ve worked toward continuous improvement in refining these areas.

As a team, the company continually works toward refining our structure and improving overall performance with the primary focus on our clients. “Going through the application process has provided the foresight and commitment to continually improve and build our processes, systems, and accountabilities,” Thornberg said.

More details here.

Google’s New Mobile-Friendly Update Affects your Website

 

Google’s changing the rules again! In order to stay on top of Google search results and ahead of your competitors, it’s crucial to be up to date on Google’s new mobile-friendly changes. Several times a year Google makes updates, and this is one of the biggest updates yet.

Starting April 21, Google will start giving higher rankings to those with mobile-friendly websites and will be penalizing those without. This means that if someone is searching for something on their phone, sites that are optimized for the mobile user will rank higher than sites that are not. Google reports that 94 percent of mobile users in America use their phones to search for information. Zineb Ait Bahajji from Google’s Webmasters Trends team said the impact of this update with have an even bigger impact than the Google Panda and Penguin updates. For more information, go here for details on the changes.

 

 

Making sure your website is mobile-friendly is more important than ever.

Take the Google Test to see if your site has a mobile-friendly design.

 

Having a responsive website design, coded to adapt to all screen sizes regardless of whether a visitor is using a mobile device or a desktop computer, will give your business a competitive edge. Most importantly, a higher ranking will direct more traffic your way. Call us if you have questions or need help making changes for Google’s new rules 412-203-1996

Freshen-Up Your Website for Spring

Spring-cleaning is not only good for you and your home, but it’s also essential for keeping your website up-to-date and fresh. This doesn’t mean you need to completely overhaul your website every year but updating content, images, and call to actions every few months are great ways to stay current and keep your visitors engaged. Looking for inspiration on how to accomplish this? For eight ways to freshen up your website for Spring check out this blog.

 

Harmon Shares Digital Marketing Expertise with RMU Students

 

Higher Images’ Vice President Daniel Harmon is in demand these days for his expertise in the ever-changing digital marketing sector. This time he’s teaching college students about the real world use of digital marketing, including websites, SEO, PPC, and digital PR. As an expert in the industry, Harmon this week graciously shared his invaluable knowledge with students studying advertising at Robert Morris University.

 

Striving Toward Excellence – Higher Images Applies for Nation’s Highest Presidential Honor

Baldrige Award

Higher Images is on a journey in an ongoing pursuit toward excellence. As a recent applicant for
The Malcolm Baldrige National Quality Award, “the application process itself has provided a tremendous opportunity toward strategic planning to focus on continuous improvement across all areas,” President Bryan Thornberg said. The award is the highest level of national recognition for performance excellence that an organization can receive.

Over the past 15 years, Higher Images has built a marketing console that has put in place the processes, systems and accountabilities allowing for continual change with client data, digital data, and the efficiencies for sustainable operations. Over the past five years, we’ve worked toward continuous improvement in refining these areas.

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