In a rapidly evolving industry, content marketing is here to stay. The newest research findings by The Content Council predict exponential growth over the coming two years with an acceleration on the value of measuring results.
The Content Council’s 2015 survey, conducted in conjunction with Advertising Age, touts the importance and challenges of producing meaningful, measurable content in a fragmented digital media world. The Council is the leading non-profit organization for content marketing in North America.
The findings show communications executives’ commitment to content marketing has doubled in the past two years and is poised to double again over the next two. As commitment increases and content marketing becomes a mainstream tactic, it will continue to earn an increasing share of more and more marketing budgets.
While content marketing is a strong ingredient in effective modern marketing programs, it’s one that requires continuous adjustments given the evolving nature of the industry. Beyond its creation and production, content marketing requires multiple internal disciplines working together (technology, analytics and distribution).
Higher Images has the experts and the platforms to get your company ahead of the competition – give us a call today 412-203-1996 to get onboard in this digital marketing revolution. Our content delivers quality, consistency and efficiency at the same time to produce the most effective results for our clients.
Public Relations Director 412-203-1996 ext. 120
Why You Should Invest in a Responsive Website
If you sell a product or service that’s most likely to be searched by folks around your area, then you have a local product. You want people from your area to find you—fast. You need a website that works with specialized Internet search engines that delivers local results right to customers who are looking for what you’re selling.
local, you need Search Magnet Local (SML). SML is a profile website that positions your products using SEO best practices and modules that not only provide information your customers want (like reviews, testimonials, and contact numbers), they also track conversions. A Search Magnet Local site is convenient, useful, and turns local searchers into local buyers!
Responsive Local Sites That Increase Your Sales
- Leave detailed, starred reviews
- Read testimonials
- View contact information
- Connect to social media sites (Facebook, Google+, Twitter, LinkedIn)
- Learn more about our business
- Click right over to your main site
- Print coupons
- View images
- Read your blogs
- Look at your ratings
Each month, we can track your SML statistics, which include how many people:
- Read your blogs
- Look at your social media pages
- View your videos
- Click on your number to call you
- Found directions to your business
- And much more
Here’s at look at an SML page:
View Your Conversions and Statistics on Your SML Site
Call Higher Images today to learn more about how our SML responsive sites can help your business and increase your sales.
SEO and Your Small Business
Small businesses usually feel squeezed as they ramp up or try to grab a bigger piece of the customer pie. They’re often competing with larger businesses that have more money to spend on staffing, advertising, and product development.
If your small business uses a website and social media to sell your products or services, you’re already adopted a budget-friendly form of marketing and advertising that doesn’t require a storefront. If you use SEO, or Search Engine Optimization, as an additional resource, you can help level the playing field by increasing the web traffic that’s coming to your site and bring the right customers (people who want just what you sell) to your corner of the internet.
SEO Delivers Targeted Customers to Your Door
When you’re looking to buy something, where do you usually go? Most likely, you grab your phone or tablet, or maybe sit down at your computer, and start researching it online. Think about your most recent searches. Did you click on the results from the first page? You probably did. Did you move onto the next page? You probably didn’t. Most people stick with the 8-10 results that first show up on Google, Bing, or Yahoo. If you want to bring people to your website, you should be on the first page, as high up the page as possible.
SEO’s Greatest Benefits for Small Businesses
You’ve likely Googled a product that you sell to see what company is ranking first, second, and third. Those companies are employing quality SEO practices, and they’re being rewarded with first-page results. High-quality SEO requires a myriad of tools plus experienced search engine optimization professionals to ensure that your rankings move up and stay there.
- Higher Keyword Rankings. Researching and incorporating the right keywords into your site is crucial for any SEO program. You’ll know the terms that people are searching for when they are looking for a product like yours, or how products are described. The right keywords let Google know that your site has the information that potential customers are looking for, and Google will deliver them to your door.
- Improved Site Usability. SEO isn’t only used to increase potential customers and sales. It also ensures that your site is user friendly. For instance, if your site is responsive (easy to view on mobile device), that will give your company better results. Sites with fresh, quality content—either regular page content or blogs—are also ranked more highly, and provide a better user experience that welcomes your visitors and keeps them coming back.
- Better Website Optimization. What’s behind your site—how it’s built and what coding is used—is just as important as what your customers see on the front end. Each page of your site should be optimized for SEO. This involves deciding what the home page will focus on, what pages the navigation bar or menu will include, and what the URL format looks like.
Higher Images’ SEO department has helped thousands of small business create a foothold and then quickly climb up and over larger businesses using quality SEO practices. We’ll look at your current site (or build you a new site), review your competitors, and determine what keywords and content should be incorporated. Once your SEO program begins, we give you the tools that you need to track your rankings, and we schedule bi-monthly meetings with each SEO client to review results and talk about the direction of your business. Call or contact Higher Images’ SEO department today to increase your sales through search engine optimization.
Let us Write for You!
If you’d like to attract more potential customers to your website (and who wouldn’t?), you should develop, write, post and promote business-related blogs at least twice a month on your site and through your social media platforms. You may be asking: What’s the big deal about a blog? Your blog, and the content you put in it, is important, because it directly impacts your site: If your blog entries contain the right keywords, that will help your site show up higher in search engine rankings. Plus, more people will find your site, and you’ll have higher page rankings. Blogs really pack an SEO punch!
Why Are Blogs So Important for Your Business?
First and foremost, blogging is part of a smart SEO practice. It increases your SEO reach and drives customer traffic to your website. Those are often the reasons that attract business owners to become bloggers. However, blogging has other tangible benefits, too. It:
New book unveils the secrets of why some people own the future and others get stuck in the past. Pittsburgh Author Samuel Lucci III cracks the code on why people do what they do.
Pittsburgh, PA (PRWEB) May 18, 2015
“I can tell you this with absolute certainty – the only problem you will ever have is believing your opinions to be true.” – Samuel J. Lucci III
Why do some people own the future and others get so stuck in the past? In his new book Think More – React Less™, Pittsburgh Author Samuel J. Lucci III unveils the secret and cracks the code on why we do what we do. The book débuts June 20, and is available now for a limited time offer of $10.95 plus shipping and handling – pre-order here.
94-year-old Spearheads ‘Here’s the Deal’ Mattress Fundraiser for Charity Organizations
At 94, Pittsburgh’s gregarious Seymour Farber is still knocking on doors. This week he launched the annual ‘Here’s the Deal’ mattress fundraiser, with American Buyer’s Discount Mattress in Homestead donating 10 percent of discounted mattress profits back to charity organizations.
“He’s been the face of this store for decades. People know him and love to talk with him. This keeps him in the business and gives him something to look forward to,” store owner Vincent Snyder said. Farber owned the business until retiring at age 87, a time when he was still coming to work six days a week and taking one off for Steeler games.
With nearly seven decades in the mattress business, he knows the industry well. His fundraising campaign includes perusing through the Mon Valley calling on churches, social agencies, assisted living facilities, and fraternal organizations. As part of the campaign, for referring members to the mattress store, the organization receives 10 percent cash back on the purchase price. The store guarantees it will beat any advertised price in the Pittsburgh area and is offering free delivery, setup, and removal.
Getting Better Performance and a Faster Browser
Most computer and website hardware and software goes through a series of updates—usually every few years, sometimes even a few times a year. You may be surprised to know that HTTP, the protocol used to run the World Wide Web and allows servers and Web browsers to talk to each other and upload and download data, hasn’t been updated since 1999. While HTTP 1.1 has served everyone well, it’s way past time for an upgrade.
HTTP/2, the successor, will benefit everyone. If you use the Internet a little bit or a lot, for your job or just for browsing, you’re going to start seeing a difference very soon. In fact, over the next year, you’ll see a significant change in the speed of web browsing—as much as a 40 percent increase. That’s less time waiting and more time for finding the information that you need online.
The Benefits of a Responsive Design
It used to be that a great-looking website was what you needed to attract users and sales. Then, optimizing online searches through good SEO practices became an important part of every company’s online digital marketing strategy. If your company has kept up with all the changes in design and SEO, you’ve probably been pretty happy with the traffic that’s been coming to your website.