Social Networking (BLOG)

Strategy

Before you unleash your blog, it is important to know what your overall goal/message will be and who else is blogging about your industry or service. Higher Images will analyze the web to find your competitors and allies. We will develop and define your goals and uses for the blog. With this knowledge, we can propose a strategy and style that will help you differentiate your blog and provide value to your intended audience.

Development and Design

We create custom site designs that are built on the WordPress platform. When Higher Images design these sites, our priority is to match your existing goals and brand standards and make it easy for your audience to navigate your site. During the development stage we will setup your RSS feeds, create user accounts, set author permissions, install appropriate WordPress Plugins and widgets and add outbound links.

Search Engine Optimization

Search engine optimization can increase your online natural and organic presence and drive traffic to your site. Higher Images has the necessary tools and experience to ensure that search engines are able to easily index your sites content. Higher Images will submit your site to multiple search engines to initialize the indexing process.

Analytics Setup

Higher Images will setup analytics tools that will help you track growth and popularity of posts, comments and other site content. An analytics tool allow us to determine how many people are visiting your site and who/what is driving traffic to your site. Higher Images analytics tool will also show current page rank as well as many other useful quantifications.

Site Training

Higher Images will train site administrators individually or in groups, showing them an overview of the WordPress administrative dashboard and plugin/widget manipulation techniques. Administrators will be taught how to post, edit, tag and link content. Higher Images will also explain how to post and reply to comments, as well as backlink to other sites. Higher Images will provide two, 1 hour online or telephone training session.

Domain Registration and Hosting

Domain names are important for brand identity and search engine optimization. We can help you come up with a list of appropriate domain names. If you have a server, we can work with your IT staff to install the site and software. If your server does not meet the WordPress requirements, we can host the site for you.

Maintenance

After launching your site, we can, install new plugins/widgets or adjust design elements as needed. All post launch design and programming will be done at the rate of $85.00/Hour, and further training can be administered in 1 hour sessions at the rate of $285.00/Hour.