Month: October 2007

Blogging about Blogs: The Next Takeover Target?By Standard & Poor’s, a division of The McGraw-Hill Companies, Inc

October 25, 2007 By Higher Images | POSTED IN Industry Secrets

They reach large, loyal audiences, they’re fairly cheap to run, and they can be lucrative. Media companies have their checkbooks ready From Standard&Poor’s Equity Research. From Standard&Poor’s investing newsletter The Outlook First came social networks. Then virtual worlds. Now blogs are dazzling the eyes of major media publishers as the next takeover targets. Blogs–especially the … Continue reading “Blogging about Blogs: The Next Takeover Target?By Standard & Poor’s, a division of The McGraw-Hill Companies, Inc”

A Pre-Halloween ‘Black Wednesday’ ? by Mark Simon

October 29, 2007 By Higher Images | POSTED IN Industry Secrets

CALL IT “BLACK WEDNESDAY” FOR the SEO industry. Last week, just a day before wowing Wall Street with its earnings, Google adjusted its organic PageRank algorithm in a way that resulted in a major drop in rankings for many sites, both large (such as Forbes.com and WashingtonPost.com) and small. The algorithm shift wasn’t exactly a … Continue reading “A Pre-Halloween ‘Black Wednesday’ ? by Mark Simon”

When It comes to internet marketing, is diversity the best approach?

By Higher Images | POSTED IN Industry Secrets

Lately, the web marketing “sandbox” has been getting a little crowded. We have recently welcomed the phone books to the competition of PPC online marketing. After speaking with a handful of my current clients the common denominator has been, the guerrilla marketing tactics being applied by the NG’s (new guys). While some digital agencies may … Continue reading “When It comes to internet marketing, is diversity the best approach?”

Google bullish on advertising system; By Richard Waters in Mountain View

October 25, 2007 By Higher Images | POSTED IN Industry Secrets

Google executives promised an acceleration in the recent efficiency gains seen in its search advertising system on Wednesday, potentially opening an even wider gap as rivals Yahoo and Microsoft struggle to catch up. The confident prediction, made during the company’s annual analyst day, follows last week’s news of big gains in “monetisation”, or the amount … Continue reading “Google bullish on advertising system; By Richard Waters in Mountain View”

Can a Pittsburgh Internet Marketing company change the way you Advertise?

October 16, 2007 By Higher Images | POSTED IN Industry Secrets

Why Pittsburgh? Why Internet Marketing? According to a recent survey (3rd party TBA), there are more youthful eyes on the web in Pittsburgh, more than any other major metro. I had to ask myself “how is this possible”? With a little sleuthing it became obvious, the are soo many colleges in the downtown area as … Continue reading “Can a Pittsburgh Internet Marketing company change the way you Advertise?”

DIY Search Marketing

October 10, 2007 By Higher Images | POSTED IN Industry Secrets

In a recent blog post by Rob Garner about search columns, he described his appetite for search info and news as “voracious”. While I share his appetite,at what cost have search marketers provided this info and news? I have read enough about search marketing to do-it-myself. Whats stopping the tech savvy business owner from taking 10-20 … Continue reading “DIY Search Marketing”

Online Video, Local Search Drive 30% Internet Ad Growth: ZenithOptimedia by Laurie Petersen

October 2, 2007 By Higher Images | POSTED IN Industry Secrets

ONLINE VIDEO AND LOCAL SEARCH will drive a 30% growth in worldwide Internet ad spending to $33.72 billion this year, according to the latest forecast from ZenithOptimedia, which was released on Monday. “We have revised our forecasts for Internet advertising upwards yet again,” the Publicis-owned global media agency reported. “We now forecast 29.9% growth this … Continue reading “Online Video, Local Search Drive 30% Internet Ad Growth: ZenithOptimedia by Laurie Petersen”

Top viewed sites of yester-year

October 3, 2007 By Higher Images | POSTED IN Industry Secrets

“Bootylicious” was dominating the airwaves , Rush Hour 2 was battling American Pie 2 for box office (if not artistic) greatness and the US was more concerned about stem cells than homeland security. It was August in 2001, and just because the Internet bubble had already burst, the internet itself was still going strong. With … Continue reading “Top viewed sites of yester-year”

Universal Search: directories in directories

October 4, 2007 By Higher Images | POSTED IN Industry Secrets

In a recent article by Search Insider Gord Hotchkiss, he talks about the “eye tracking” of SERP’s. Gord says,”studies show people moving from the standard “F” pattern of reading results top-down to more of an “E” shape, with the eye being drawn to graphics in the middle of the page first and then scanning around … Continue reading “Universal Search: directories in directories”

New Stats about SEM:by Wendy Davis

October 5, 2007 By Higher Images | POSTED IN Industry Secrets

Online advertising again set new records in the first half of this year, according to the Interactive Advertising Bureau and PricewaterhouseCoopers. Revenue for the first six months of the year came to almost $10 billion, marking a 27% increase over last year, according to a report released this morning. Search accounted for almost $4.1 billion … Continue reading “New Stats about SEM:by Wendy Davis”