Month: November 2007

Internet Marketing Like it’s 2008

November 30, 2007 By HIGHER IMAGES INC | POSTED IN Industry Secrets

In the year 2008 we have seen great growth as well as a great collapse. The online marketing and advertising worlds grew by 23%. We saw overall online ad spending increase by $1.1 billion dollars. The emergence of “universal” search. Google absorbed YouTube and Yahoo bought Flickr. We embraced social networking into the corporate sector and  … Continue reading “Internet Marketing Like it’s 2008”

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Consumer Driven Programming?

November 14, 2007 By HIGHER IMAGES INC | POSTED IN Industry Secrets

With the emergence of “Open Social” and open gaming platforms, it looks like the honus of old school R & D has fallen on the consumers shoulders. And maybe that is where it should be. It seem that every week there is a new forum of open this and open that. Last year during the … Continue reading “Consumer Driven Programming?”

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“Our World War II Veterans”

November 12, 2007 By HIGHER IMAGES INC | POSTED IN Industry Secrets

November 11th, for some, is just another day. For many others this day serves as a constant remainder of those brave men and women who chose to protect the liberties we hold so dear, with their lives. Our armed forces are the backbone to which, our freedom as Americans is upheld. Veterans of wars foreign and … Continue reading ““Our World War II Veterans””

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My competition is buying my name as a keyword.

November 9, 2007 By HIGHER IMAGES INC | POSTED IN Industry Secrets

I wish we had a dollar for every time we heard this through our consulting with clients. This is a very difficult moment when a business realizes that there competitors are taking advantage of years of hard work and brand building to use against them to generate click throughs to their websites. Is this legal? … Continue reading “My competition is buying my name as a keyword.”

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Everything We Know About Search Is Wrong by Bob Heyman

By HIGHER IMAGES INC | POSTED IN Industry Secrets

EVERYTHING WE KNOW ABOUT SEARCH is wrong. That’s what Brian McAndrews is telling us. And Brian McAndrews isn’t just anybody. He’s the former CEO of aQuantive and is now a Microsoft senior vice president in charge of competing with other engines for ad dollars. So we should pay attention. McAndrews says search is given too … Continue reading “Everything We Know About Search Is Wrong by Bob Heyman”

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17 Search Engine Reputation Management Optimization Tips by Rob Garner

November 7, 2007 By HIGHER IMAGES INC | POSTED IN Industry Secrets

AS IT IS BECOMING MORE commonly accepted that Google, Yahoo and MSN are reputation management engines just as much as they are search engines, more folks are seeking information on how to increase positive visibility for a personal or corporate name.  Here is a quick list of 17 different ways to optimize for positive visibility … Continue reading “17 Search Engine Reputation Management Optimization Tips by Rob Garner”

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