Digital advertising has grown by leaps and bounds in the last decade because of the ability to both track and then measure results. Key metrics are used to adjust your advertising dollars, to add other ad channels, and to fully integrate marketing communication into the mix.
Higher Images will sit down with you to talk about your goals and develop a targeted digital campaign that matches your objectives and your budget. We will make sure that your ads are seen by potential customers that you target by gender, age, income, interests, and online behavior. Your advertising can and should be fine-tuned so that you’ll continue to see the results that you want. You can adjust your budget, your reach, and your platform while tracking click-through rates, lead volume, and conversions.
Mass media allows you to reach a large audience that your company may not have the opportunity to target through digital advertising only. Although the sheer amount of people it reaches is a powerful incentive for many companies, it’s best to use it as a part of a strategic media plan and overall brand-building efforts. Most mass media advertising is tied into digital advertising, providing your audience with multiple message points.
Let’s talk about advertising and all of the great things that it can create for your company and your brand.
Coronavirus Update: Higher Images is 100% virtual and operational. Because we have so many clients in the health and medical, food, and e-commerce industries, we have gone to extra lengths to make sure we are here to help support and uplift our clients and keep them operational through the shutdown of non-essential businesses.
We are helping many of our clients find new ways to stay in business and operate virtually to carry their business forward through this situation. Please call us at 412-203-1996 to schedule an appointment if you would like to learn more about the options that you have online to reach out to clients and the public effectively. Our ticket system is available 24/7/365 and can be used by our clients to enter requests for changes or updates that need to be done to their website. Please call 412-537-8348 in case of a true emergency or critical questions/concerns you may have.
Wishing everyone the best through these trying times,
Bryan Thornberg, President of Higher Images, Inc.