Consumer Driven Programming?

November 14, 2007 By Morgan Cushey | POSTED IN Industry Secrets

With the emergence of “Open Social” and open gaming platforms, it looks like the honus of old school R & D has fallen on the consumers shoulders. And maybe that is where it should be. It seem that every week there is a new forum of open this and open that. Last year during the … Continue reading “Consumer Driven Programming?”

Internet Marketing Like it’s 2008

November 30, 2007 By Morgan Cushey | POSTED IN Industry Secrets

In the year 2008 we have seen great growth as well as a great collapse. The online marketing and advertising worlds grew by 23%. We saw overall online ad spending increase by $1.1 billion dollars. The emergence of “universal” search. Google absorbed YouTube and Yahoo bought Flickr. We embraced social networking into the corporate sector and  … Continue reading “Internet Marketing Like it’s 2008”

The Good, The Bad and The Ugly: Online Reviews

December 7, 2007 By Morgan Cushey | POSTED IN Industry Secrets

Good or bad there is an epidemic sweeping the net “online reviews”. The credibility is non-existent, business owners can log in thru a personal email account and leave bogus reviews or even malicious reviews about their competition. I read a very interesting article about the effect of reviews on a local florist industry. I also … Continue reading “The Good, The Bad and The Ugly: Online Reviews”

How to fight negative reviews.

January 16, 2008 By Morgan Cushey | POSTED IN Industry Secrets

Well, here it is, the topic I have so coveted Online Reviews. I can credit a great article by 97th Floor :Google Your Honeymoon with Rip Off Report has to Stop, for the direction. Not to long ago I wrote “The Good The Bad The ugly:Online Reviews”, and started to see some of the consequences … Continue reading “How to fight negative reviews.”

Google bullish on advertising system; By Richard Waters in Mountain View

October 25, 2007 By Morgan Cushey | POSTED IN Industry Secrets

Google executives promised an acceleration in the recent efficiency gains seen in its search advertising system on Wednesday, potentially opening an even wider gap as rivals Yahoo and Microsoft struggle to catch up. The confident prediction, made during the company’s annual analyst day, follows last week’s news of big gains in “monetisation”, or the amount … Continue reading “Google bullish on advertising system; By Richard Waters in Mountain View”

Can a Pittsburgh Internet Marketing company change the way you Advertise?

October 16, 2007 By Morgan Cushey | POSTED IN Industry Secrets

Why Pittsburgh? Why Internet Marketing? According to a recent survey (3rd party TBA), there are more youthful eyes on the web in Pittsburgh, more than any other major metro. I had to ask myself “how is this possible”? With a little sleuthing it became obvious, the are soo many colleges in the downtown area as … Continue reading “Can a Pittsburgh Internet Marketing company change the way you Advertise?”

DIY Search Marketing

October 10, 2007 By Morgan Cushey | POSTED IN Industry Secrets

In a recent blog post by Rob Garner about search columns, he described his appetite for search info and news as “voracious”. While I share his appetite,at what cost have search marketers provided this info and news? I have read enough about search marketing to do-it-myself. Whats stopping the tech savvy business owner from taking 10-20 … Continue reading “DIY Search Marketing”

New Blog, New Ideas

August 21, 2007 By Morgan Cushey | POSTED IN Industry Secrets

This blog will be the newest way for us to share information and techniques for internet marketing FacebookTwitterLinkedinPinterest

GooglePages – Can Google’s Brand Sell Your Products Better Than Yours? by Matthew Roche

August 23, 2007 By Morgan Cushey | POSTED IN Industry Secrets

THIS YEAR, GOOGLE RANKED NUMBER one in a survey of brand professionals. These folks estimated that the Google brand had the most influence worldwide – more than Apple, Toyota, or any other. Now Honda is demonstrating the potential impact of that lead position by headlining its own site with the Google brand. Go ahead, search … Continue reading “GooglePages – Can Google’s Brand Sell Your Products Better Than Yours? by Matthew Roche”

Marketers Bank on Google Competitors To Increase Search Share: Study ;by Tameka Kee

September 28, 2007 By Morgan Cushey | POSTED IN Industry Secrets

NEW DATA FROM MARKETINGSHERPA’S ANNUAL Search Marketing Benchmark Guide found that while most search marketers think they get the most bang for their buck with Google, ROI expectations for their investments with Yahoo, MSN and Ask’s search offerings are on the rise. This June and July, the Rhode Island-based research firm surveyed more than 3,000 … Continue reading “Marketers Bank on Google Competitors To Increase Search Share: Study ;by Tameka Kee”

Online Video, Local Search Drive 30% Internet Ad Growth: ZenithOptimedia by Laurie Petersen

October 2, 2007 By Morgan Cushey | POSTED IN Industry Secrets

ONLINE VIDEO AND LOCAL SEARCH will drive a 30% growth in worldwide Internet ad spending to $33.72 billion this year, according to the latest forecast from ZenithOptimedia, which was released on Monday. “We have revised our forecasts for Internet advertising upwards yet again,” the Publicis-owned global media agency reported. “We now forecast 29.9% growth this … Continue reading “Online Video, Local Search Drive 30% Internet Ad Growth: ZenithOptimedia by Laurie Petersen”

Top viewed sites of yester-year

October 3, 2007 By Morgan Cushey | POSTED IN Industry Secrets

“Bootylicious” was dominating the airwaves , Rush Hour 2 was battling American Pie 2 for box office (if not artistic) greatness and the US was more concerned about stem cells than homeland security. It was August in 2001, and just because the Internet bubble had already burst, the internet itself was still going strong. With … Continue reading “Top viewed sites of yester-year”

Universal Search: directories in directories

October 4, 2007 By Morgan Cushey | POSTED IN Industry Secrets

In a recent article by Search Insider Gord Hotchkiss, he talks about the “eye tracking” of SERP’s. Gord says,”studies show people moving from the standard “F” pattern of reading results top-down to more of an “E” shape, with the eye being drawn to graphics in the middle of the page first and then scanning around … Continue reading “Universal Search: directories in directories”