The cost per click (CPM) for Bing Ads is often much lower than Google, which allows businesses to generate a much greater return on their advertising investment. Google is the king of search engines and has a higher search volume, which means that the advertising it sells is very competitive. However, utilizing another ad network will allow your company to experiment with additional keywords and phrases that will generate a different return on your investment.
Like Google’s AdWords, campaigns in Bing and Yahoo can be targeted to languages, locations, day of the week, time of day, and remarketing. With Bing’s paid search options, you can also create more sophisticated campaigns that revolve around time zones, keywords, conversion tracking, and ad bidding.
Advertising on Bing and Yahoo can also be a part of a larger online ad campaign using multiple paid ads on different platforms to get more coverage. Higher Images can design your paid ads on Bing and Google, and then track the results for you. With a more rounded campaign, you’ll be able to see your site traffic, conversion rate, and click-through rate, and then use that data for advertising and marketing decisions.
Coronavirus Update: Higher Images is 100% virtual and operational. Because we have so many clients in the health and medical, food, and e-commerce industries, we have gone to extra lengths to make sure we are here to help support and uplift our clients and keep them operational through the shutdown of non-essential businesses.
We are helping many of our clients find new ways to stay in business and operate virtually to carry their business forward through this situation. Please call us at 412-203-1996 to schedule an appointment if you would like to learn more about the options that you have online to reach out to clients and the public effectively. Our ticket system is available 24/7/365 and can be used by our clients to enter requests for changes or updates that need to be done to their website. Please call 412-537-8348 in case of a true emergency or critical questions/concerns you may have.
Wishing everyone the best through these trying times,
Bryan Thornberg, President of Higher Images, Inc.