A company brochure, manual, or catalog is a piece of print or digital marketing that is much more than a promotional tool—it also delivers important information and cements your brand if properly designed and written. Brochures are commonly designed around a graphic theme in bi-fold, tri-fold, and booklet style. Industries that often use company brochures include accountants, financial planners, lawyers, and hospitality.
Full-color, professionally produced brochures are particularly effective for industries or businesses that need to explain complex or varied information using text, images, and graphics, such as:
Even companies that have transferred their printed materials to online brochures and catalogs have found that it’s best to also have a printed touchpoint that can be placed in front of the customer and discussed. Printed materials solve customer problems, answer questions, and form the basis of client-business relationships. These materials, a part of your brand, contain recognizable, relevant content, design, and images. They also serve as a sign of legitimacy in a way that digital marketing cannot.
Many industries benefit from branding materials that contain engaging, professional content, design, and images. Your brochures can be designed as either print pieces or digital media that can be posted online and downloaded, so they can serve several different markets if designed for different audiences.
Need a brochure to showcase your business?
Coronavirus Update: Higher Images is 100% virtual and operational. Because we have so many clients in the health and medical, food, and e-commerce industries, we have gone to extra lengths to make sure we are here to help support and uplift our clients and keep them operational through the shutdown of non-essential businesses.
We are helping many of our clients find new ways to stay in business and operate virtually to carry their business forward through this situation. Please call us at 412-203-1996 to schedule an appointment if you would like to learn more about the options that you have online to reach out to clients and the public effectively. Our ticket system is available 24/7/365 and can be used by our clients to enter requests for changes or updates that need to be done to their website. Please call 412-537-8348 in case of a true emergency or critical questions/concerns you may have.
Wishing everyone the best through these trying times,
Bryan Thornberg, President of Higher Images, Inc.