A brand consists of everything your company produces, as a whole, as opposed to specific products or services. That includes your logo, business cards, letterhead, menus, outdoor signage, television commercials, storefront, customer interaction, website, and much more.
Your brand is how people think about your company—how it makes them feel, what it makes they say, what their expectations are every time they go to your website or talk to your employees, even whether or not they would consider doing business with you. It’s all-encompassing, and for many companies, it’s the most critical part of their business.
Your company’s branding, if properly produced and professionally crafted, presents a uniform image that will immediately pop into someone’s head when someone mentions your company. It someone loves your brand, they’ll be loyal to you and your products and will want to cultivate a relationship with you either in person, online, and in social media.
Business owners sometimes find that their branding may be obvious to them, but not to their customers, vendors, employees, or stakeholders. That’s not unusual. Since it involves more than what a company sells or how their employees should talk to customers, corporate branding can be hard to wrap your arms around.
Higher Images works with you to develop a consistentcorporate branding presence through a rigorous on-boarding process in which we talk in-depth about your company, your products, your customer service, your employees, and your expectations. After you’ve decided what your company represents and what elements are a part of your corporate brand, you can decide what materials will be created to surround your brand—your company logo, signage, and website, for instance.
Your corporate branding’s success will be mirrored in your marketing, advertising, print, and digital materials. Higher Images is here to help drive you towards success with your corporate branding, based on your business goals. Let’s get started.