Coupons allow you to target certain audiences based on their buying habits, their location,their demographics, and the amount of money they have already spent on your products.
Once you’ve drawn their interest with coupons, they’ll go to your ecommerce site and browse. You can choose to discount only certain products, or offer a mass discount, such as 20% everything on your site. Some companies offer coupons on products or shipping when they see that a competitor is having a big sale.
Digital coupons also entice people to open targeted customer emails and print coupons that encourage them to use local businesses. Based upon the industry, coupon promotions can make or break a business. Some customers won’t buy anything that’s full price, so discount codes and coupons are important incentives to use so that you can draw that first sale, and then you can plan on your customers’ return.