For businesses that have budgeted a certain amount for online advertising, display marketing can be very effective. On average, the cost per impression is less than a penny. Display ads are an inexpensive way to build your brand’s image or gain online traffic for your business and products.
Display ads can be used alone or go hand-in-hand with a current online or traditional advertising campaign. Integrating these ads with a concurrent campaign, including billboards, magazine ads, and print media, can entice your customers to click on your display ad, delivering them right to your website and products. Your targeted audience will see your name and message every day.
Higher Images can track the effectiveness of display ads by monitoring the click-through rate, the number of searches performed on Google, Yahoo, and Bing, and the amount of direct website traffic.
In addition to the cost effectiveness of these ad campaigns, you can use remarketing campaigns with display ads that allow you to stay in front of your client while they are browsing websites and social media. Remarketing offers a much higher conversion rate to bring people back to your site to buy your products or share your information, and can increase conversions by up to 50% in ad campaigns, as well as build customer branding loyalty.
If you are trying to build, establish, or strengthen your brand, consider display advertising. It fits into most companies’ marketing budgets and delivers results that can help your business goals.
Coronavirus Update: Higher Images is 100% virtual and operational. Because we have so many clients in the health and medical, food, and e-commerce industries, we have gone to extra lengths to make sure we are here to help support and uplift our clients and keep them operational through the shutdown of non-essential businesses.
We are helping many of our clients find new ways to stay in business and operate virtually to carry their business forward through this situation. Please call us at 412-203-1996 to schedule an appointment if you would like to learn more about the options that you have online to reach out to clients and the public effectively. Our ticket system is available 24/7/365 and can be used by our clients to enter requests for changes or updates that need to be done to their website. Please call 412-537-8348 in case of a true emergency or critical questions/concerns you may have.
Wishing everyone the best through these trying times,
Bryan Thornberg, President of Higher Images, Inc.