Facebook / Instagram Ads

Generating More Leads through
Facebook / Instagram

Facebook and Instagram offer cost-effective customized advertising options for businesses that want to reach current and potential desktop and mobile customers.

Benefits of Facebook & Instagram

Millions of Active Users to Build Your Database
Increase Your Brand Awareness through Follows
Increase Customer Engagement with Shares and Likes
Increase Website Traffic and Conversions

How Higher Images Can Help

Experienced Facebook Marketing Partners
Measurable Results and ROI’s
Smart Ad Design and Creation
You can Choose and Customize Your Budget

Facebook & Instagram Solutions

We have a variety of search engine marketing solutions that can help increase traffic and leads to your business. See our SEM services here and schedule your marketing audit for a customized plan to see what would work best for your business.

Audience Targeting

Don't waste impressions on people who aren't going to convert. We can find and target your ideal audience on Facebook.

Website Retargeting

Previous website visitors have already shown an interest. Follow up with them and continue serving ads after they leave through website retargeting.

Customized Budgets

You get to choose your budget, meaning you'll only spend as much as you want and have control over your finances.

Ad Creation and Setup

We'll create ads that match your branding and designed with your customers in mind. Our goal is to create ads to generate a high click through rate.

Analytics & Reporting

Know how your campaigns are preforming and where your traffic is coming through our analytics and reporting. You'll also have a dedicated account rep who can review your reports with you.

Increasing Your Reach through Social Media

Building a Social Approach

Facebook’s advertising approach revolves around social engagement. Once your business’ online presence is set through your Facebook business page, you can start posting news and interacting with those who have liked your page and who may want to buy your products. You may find that while you have many people who have liked your page, only a small percentage may be seeing your posts organically (that is, your news is not showing up their news feed). Facebook allows you to advertise that so most of all of your business page fans see your news, as well as any audience that you define, which skyrockets your engagement with potential customers, brings traffic and leads to your site, and generates revenue.

Facebook’s Data Generates Leads

When people establish their Facebook account, they can choose to provide information to create their profile. This information may then be used to target likely customers for your business. For example, age, gender, location, marital status, number and ages of children, education details, work history, life events, interests, behaviors, and much more can be mined from Facebook’s vast amounts of data, enabling you to reach very specific markets and to focus on different groups of people who will see and then react to your ad.

Facebook Advertising features several resources that use your existing customers’ profiles to create Custom Audiences and Lookalike Audience feature, both which can boost your sales. Additionally, Facebook has tracking features that detail number of customer conversions you received and how many times they visited your webpage.

Reaching Your Target Audiences through Social Media

While many businesses can benefit from Facebook ads, creating an effective strategy and determining your budget can be time consuming and involve a lot of trial and error. It’s best to use a social media specialist like Higher Images to help you engage customers, generate interest in your services and products, and then measure your results.

SEM FAQ

When you have questions on SEM, our expert team knows the answers. See some of our commonly asked questions here. Still have more questions? Contact us for a consultation!

SEM

What is PPC Advertising?

PPC or pay-per-click advertising is a paid online advertising strategy that allows you to place ads for your business across the internet. Ads can include images, text, and video to help promote your message. These ads allow you to promote your business on websites, social media platforms, and search engine results.

How Does PPC Advertising Work?

PPC advertising stands for pay-per-click, which means that businesses pay each time their ad is clicked on. PPC works as a “pay-to-play” bidding platform that provides an incentive to businesses who are willing to pay more and dedicate their time to better ad placement and performance.

What’s the difference between SEM and SEO?

Search Engine Marketing (SEM) is focused on increasing website traffic and visibility by utilizing paid search methods. Search Engine Optimization (SEO) is focused on optimizing the business’s website to increase traffic through organic search results. Although there are differences between SEM and SEO, a good marketing strategy will use a combination of methods to increase website conversions.

What is a Management Fee?

A management fee is a fee paid by a client for the management of their PPC campaigns. Our PPC experts work diligently to get the maximum results from your campaign by refining and improving your ad strategy day in and day out.

Where will my PPC Ads Appear?

PPC ads can appear across the internet, typically on search results, social media, and third-party websites. When it comes to online advertising, many businesses focus their display ads on specific platforms such as Google, Facebook, YouTube, LinkedIn, Twitter, etc.