Recently I have taken time to help local businesses manage their online reputations. There has been an slew of bad press about Good Feet store and their associates. The misconception is that there is a process and not an overnight fix. By creating a cast of a imperfect foot you only carry over the imperfections that the foot had to start. Once consumers realize the system needed to “fix” the problem the reviews of those who don’t understand the process will be alleviated. I read an article that discussed some common mistakes with conventional podiatry from the Healthy Feet Store and can only assume that this is where the masses get their ideas about custom orthotics. Finally, if you want to find out more about online reviews try The Good, The Bad The Ugly online reviews.