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New Stats about SEM:by Wendy Davis

Online advertising again set new records in the first half of this year, according to the Interactive Advertising Bureau and PricewaterhouseCoopers.

Revenue for the first six months of the year came to almost $10 billion, marking a 27% increase over last year, according to a report released this morning.

Search accounted for almost $4.1 billion — 41% of the total and more than any other type of ad format. While paid search has played a big role in the growth of online advertising in general, the report indicates that search’s role is becoming even more important. Last year, search garnered a slightly lower share — 40% of the total.

Led by spending in rich media and video ads, display ad revenue also increased to nearly $3.2 billion, or 32% of the total. Last year, display revenue totaled $2.4 billion, or 31%.

In other categories, classifieds lost market share, coming in at $1.7 billion, or 17% of total revenue, compared to last year’s 20% ($1.6 billion). Email held relatively steady at 2% ($200 million). Referrals and lead generation increased to $799 million, accounting for 8%, from last year’s $592 million (7%).

Morgan Cushey

Morgan Cushey

Content Writer at Higher Images Inc
Morgan Cushey writes SEO articles for clients who want to enhance their online authority and see their Google Rankings rise. She has written entertaining and informative SEO-focused articles across a wide range of industries, from dentistry and landscaping to tourism and pest control, giving her a comprehensive knowledge on a variety of subjects. Morgan has a Bachelor of Arts Degree in Journalism with a minor in political science from California University of Pennsylvania. She has been a lifelong writer and has extensive experience in many styles of writing, from SEO-focused articles and PR to non-fiction and feature news articles written for local newspapers. Morgan lives in Monongahela, PA, with her fiancé Aaron, where she spends her free time reading or snuggling with her two dogs, Biscuit and Ellie.
Morgan Cushey

October 5, 2007
By: Morgan Cushey
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