The new Pigeon update is ready for flight. Google has recently put out a new algorithm, interestingly enough called the Pigeon. As to how it got it’s name, Barry Schwartz of Search Engine Land states, “Pigeon is the name we decided on because this is a local search update and pigeons tend to fly back home.” The Pigeon update is more behinds the scenes, but is very beneficial because of its improvement to the local search results. Providing useful, relevant and accurate local search results more closely within the traditional web search results.
When working within the Local SEO field the Pigeon has had a massive effect on the local search results. When it comes to rankings, with the new update clients can now see that they are not the biggest indicator of SEO success. With the changes this update has made it is possible to inform clients what really matters at the end of the day. This opportunity highlights the importance of domain authority, backlinks and other types of SEO ranking factors.
There is not a lot of detail disclosed about this update, but there is already a rise in local rankings. With that sudden change in rankings, one has to take a look at it from the SEO side – meaning it is time to adapt. Pigeon is not a penalty-based update; it was created clean up SERPs to give you a more defined local search ranking result.
The main change that is physically noticeable is the lowered number of search queries in a local listing pack. Where there used to be around eight listings per pack, there is only five now that are specific for your location that is searched from. The Pigeon update is a new algorithm that gives a more localized search result, and it greatly impacts local SEO.