The Pittsburgh Home Show: Land of Opportunity

Higher Images Inc. was in attendance of the Pittsburgh Home Show. The business opportunities for consumers and vendors struck like the high waters on the Mon-Wharf. The home show this year seemed to be your typical presentation of local businesses and “As Seen on TV” products. Each vendor giving it their all, the best and brightest of the sales force swarming like sharks in a frenzy.

 For the most part, a company like Higher Images Inc. would seem out of place, but this is couldn’t be further from the truth. Marketing and websites are the new frontier for service industry businesses. The death of the phonebook has been the biggest contributing factor. The Internet brings opportunity for business, and the entire untapped (not tapped enough) online community is diverse in compilation and economic status.

The Internet can be compared to a trade show in a sense. Consider that the convention center is the world wide web, each booth is a website, and finally the people walking by are Internet surfers (consumers). The booth/site needs to be able to support the product or service being offered. The sales rep is a living breathing “ad” standing in the information highway (the aisle in front of the booth), if that sales rep is persuasive enough, they can generate leads.

To summarize, attending a Home and Garden Show is only as successful as you make it. If your website/booth is easy to navigate and able to convert, then you can sell any product or service anywhere. Isn’t that how it works on the Internet?

Morgan Cushey

Morgan Cushey

Content Writer at Higher Images Inc
Morgan Cushey writes SEO articles for clients who want to enhance their online authority and see their Google Rankings rise. She has written entertaining and informative SEO-focused articles across a wide range of industries, from dentistry and landscaping to tourism and pest control, giving her a comprehensive knowledge on a variety of subjects. Morgan has a Bachelor of Arts Degree in Journalism with a minor in political science from California University of Pennsylvania. She has been a lifelong writer and has extensive experience in many styles of writing, from SEO-focused articles and PR to non-fiction and feature news articles written for local newspapers. Morgan lives in Monongahela, PA, with her fiancé Aaron, where she spends her free time reading or snuggling with her two dogs, Biscuit and Ellie.
Morgan Cushey

March 9, 2008
By: Morgan Cushey