Higher Images Inc. was in attendance of the Pittsburgh Home Show. The business opportunities for consumers and vendors struck like the high waters on the Mon-Wharf. The home show this year seemed to be your typical presentation of local businesses and “As Seen on TV” products. Each vendor giving it their all, the best and brightest of the sales force swarming like sharks in a frenzy.
For the most part, a company like Higher Images Inc. would seem out of place, but this is couldn’t be further from the truth. Marketing and websites are the new frontier for service industry businesses. The death of the phonebook has been the biggest contributing factor. The Internet brings opportunity for business, and the entire untapped (not tapped enough) online community is diverse in compilation and economic status.
The Internet can be compared to a trade show in a sense. Consider that the convention center is the world wide web, each booth is a website, and finally the people walking by are Internet surfers (consumers). The booth/site needs to be able to support the product or service being offered. The sales rep is a living breathing “ad” standing in the information highway (the aisle in front of the booth), if that sales rep is persuasive enough, they can generate leads.
To summarize, attending a Home and Garden Show is only as successful as you make it. If your website/booth is easy to navigate and able to convert, then you can sell any product or service anywhere. Isn’t that how it works on the Internet?