If you have an HTML-based website, you may be well aware of the difficulty involved in updating content, images, or the general look and feel of your site. For most non-technical people, this is something that is best left to the pros.
In recent years, a new type of website has taken over the spotlight, it’s known as a CMS website – or Content Management System. A CMS website is database-driven, meaning that is “dynamic”. In other words, information pertaining to your site is stored in a database, and retrieved when a user looks for that information, in real time.
On the flip side, a static website design has all information hard-coded onto the webpage itself. Therefore, when the need arises for changes – even as minor as punctuation – the entire webpage needs to be modified and re-published to your server through some sort of FTP upload program. This difficulty often results in site owners choosing to not update their website with fresh content, photos or links, and therefore allows the site to become stagnant. Search Engines do not like stagnant websites, by the way.
When working with a CMS system, such as WordPress, regular updates are as easy as composing an email. Using a unique login and password, users can add, edit or remove content easily, as well as upload photos, videos and more.
While website design changes can be more complicated, the day-to-day maintenance, upkeep and updating of a CMS website is much easier and user-friendly than its HTML counterparts. There are many reasons why upgrading your current website to a CMS-based website design is beneficial to you and your business, and we’ve listed the top reasons why you should consider converting to CMS, if you haven’t already.
Fresh Website Content
A CMS-based website design makes it extremely easy to update the content on your site. By simply logging into the control panel and going to the dashboard, users can update existing pages or create new pages to their site with ease. Not only can you update your website with the simple push of a button, but you also have the ability to schedule a specific date and time when you wish the page/content to publish.
By offering fresh content and updated information, your brand and company give current and prospective customers the feeling that you are constantly working to provide them with information and resources that are relevant to them, and their product or service purchases.
As an added bonus, updates and additions can be made from anywhere that you have access to a web browser, at any time. A CMS website is truly portable, and can travel with you anywhere you go.
Easy Design Changes for Your Website
CMS websites have the ability to be customized and changed through the use of “themes”. These themes allow for color, header and feature changes, and can usually be completed in a short amount of time by a designer. This will save you money and time in the long run, and allow you to update your site regularly or as needed.
CMS Sites Are Easy To Use And Operate
A CMS website is very easy to use – in fact, if you are comfortable using a program such as Outlook, you will have no problems adding content to your website, editing existing content, and many other tasks that usually require the assistance of professionals when working on an HTML website. At Higher Images, we include training with a website package, and are always available should you require help.
CMS Sites Are Great For SEO
CMS websites are also excellent for SEO (search engine optimization) value. As mentioned above, the ease of adding fresh content on a regular basis is fundamental in keeping the search engines happy; therefore maintaining or increasing your rankings on search engines. Additionally, being able to integrate your social media efforts with your website will ensure that you are pulling visitors from as many places as possible.
With the availability of plug-ins and widgets, CMS websites can be customized to suit the specific needs of your business and your customers. If you would like to discuss upgrading your current website to a user-friendly CMS platform, contact Higher Images today, at 412.203.1996!