The added value in this coverage is that it can also be found in viral videos, Facebook posts, and Twitter feeds, giving a targeted audience member the power to help you establish or strengthen your company and its brand.
The Higher Images public relations department works to provide positive media coverage for companies in several ways:
Placed coverage, or coverage that is usually paid for, is also a part of the positive coverage businesses can generate.
Your media coverage strategy will depend on your business goals, budget, and audience. Reasons for garnering media coverage may include bringing more foot traffic into your store; announcing a sale, contest, or grand opening; a new product release; becoming a charity partner; or hiring a new employee.
Media coverage has the added bonus of generating better SEO for your business. Higher Images can track and measure coverage through news reports and see how it translates to website traffic, conversions, and online purchases.
Let everyone in on your good news.
Coronavirus Update: Higher Images is 100% virtual and operational. Because we have so many clients in the health and medical, food, and e-commerce industries, we have gone to extra lengths to make sure we are here to help support and uplift our clients and keep them operational through the shutdown of non-essential businesses.
We are helping many of our clients find new ways to stay in business and operate virtually to carry their business forward through this situation. Please call us at 412-203-1996 to schedule an appointment if you would like to learn more about the options that you have online to reach out to clients and the public effectively. Our ticket system is available 24/7/365 and can be used by our clients to enter requests for changes or updates that need to be done to their website. Please call 412-537-8348 in case of a true emergency or critical questions/concerns you may have.
Wishing everyone the best through these trying times,
Bryan Thornberg, President of Higher Images, Inc.