The added value in this coverage is that it can also be found in viral videos, Facebook posts, and Twitter feeds, giving a targeted audience member the power to help you establish or strengthen your company and its brand.
The Higher Images public relations department works to provide positive media coverage for companies in several ways:
Placed coverage, or coverage that is usually paid for, is also a part of the positive coverage businesses can generate.
Your media coverage strategy will depend on your business goals, budget, and audience. Reasons for garnering media coverage may include bringing more foot traffic into your store; announcing a sale, contest, or grand opening; a new product release; becoming a charity partner; or hiring a new employee.
Media coverage has the added bonus of generating better SEO for your business. Higher Images can track and measure coverage through news reports and see how it translates to website traffic, conversions, and online purchases.
Let everyone in on your good news.