The newest ranking factor with Google’s algorithm, Core Web Vitals, is something that businesses, especially small businesses, need to be aware of. At Higher Images, we’ve broken down what small business owners need to know about the Core Web Vitals and how you can use them to improve your website and SEO. What are Google’s … Continue reading “Core Web Vitals: What it Means for Your Small Business”
When choosing the best marketing for your company, you may be wondering whether traditional marketing or digital marketing is right for you. At Higher Images, we’ve put together a guide on both traditional and digital marketing to help point you in the right direction. FacebookTwitterLinkedinPinterest
If you are looking for a way to make your PPC campaigns more successful, there are a few Google Ads extensions you need to know about. These extensions offer a way to help increase your conversion rates, click-through rates, and possibly your ad rank and your quality score. It is as simple as adding these … Continue reading “4 Google Ads Extensions that Your Business Should be Using”
As technology continues to evolve, digital marketing is being thrust to the forefront of the marketing world. As digital marketing continues to rise in popularity and effectiveness, it is crucial to understand what digital marketing is and how it can greatly benefit your business. FacebookTwitterLinkedinPinterest
Many of of our current and recent clients have asked us for a low-cost website and ecommerce solution. We have listened and are excited to introduce Rocket Websitez! This technology offers the ability to create modern, great-looking, and responsive websites for your business at a much lower cost point then a custom designed wordpress site. … Continue reading “Higher Images Introduces – Rocket Websitez: A New Website Design Alternative.”
Negative reviews from a dissatisfied customer can have a significant impact on your business. Regardless if you offer the best products or services, negative reviews are bound to happen at some point. While you can’t always prevent bad reviews, you can address the reviews and increase your chances of saving the relationship with the customer. … Continue reading “How Do I Handle Negative Reviews?”
I think it is appropriate the week after the opening day of Trout Season to talk about phishing. For those of you that are unaware phishing is the process of using email, the telephone or text to pose as a legitimate institution to convince you to provide sensitive data or financial help to them. Recently … Continue reading “New Phishing Schemes Targeting Small Business Uncovered”
At Higher Images, we know what it takes for small businesses to get the attention they need: exposure. You need to be putting your business out there everywhere that you can. Even small business owners need to think big when it comes to marketing. The best marketing campaigns include running ads on every relevant marketing … Continue reading “Integrating Digital Marketing and Your Direct Mail Campaigns”
COVID has transformed how we work, host events, and conduct business day-to-day. As we move into 2021, there are a few keys trends your business should look out for to help you redefine your marketing strategy and adjust to new online marketing trends in a post-COVID business landscape. eCommerce will continue to be a … Continue reading “Redefining Your Marketing Strategy Post COVID: 3 Trends for Online Marketing in 2021”
Video has been a compelling form of advertising in the past and remains an accessible and cost-effective strategy for connecting with your audience and enhancing your social media presence. Using video is also very engaging and is a great way to introduce and educate your customers on your products and services. Video is a crucial … Continue reading “Video Marketing and Advertising 4 Cutting Edge Tips for Leveraging Video Content Online”
Your Google My Business Listing is an important part of your online presence. Google My Business (GMB) is a free and easy to use tool that you can use to manage your online presence and appearance in Google Maps and Google Search. Your Google My Business Listing provides customers with valuable information such as your … Continue reading “3 Things You Should Be Doing Monthly on Your Google My Business Listing”
As businesses continue to adapt their marketing due to the changing conditions that COVID-19 has presented, it has become critical for companies to reduce any wasteful spending and maximize their ROI for their advertising. Higher Images can help you achieve these advertising goals by using a method call addressable audience curation. With a more targeted … Continue reading “Target Your Perfect Audience with Addressable Audience Curation”
Keeping your company’s website modern, mobile-friendly, and up to date is crucial. Technology is always changing, which can lead to your website becoming outdated quickly. To ensure you show growth and stability in your industry, it is typically recommended that you adopt and embrace new technology with a website redesign every 2-3 years. While this … Continue reading “How Often Should You Redesign Your Website? A Look into Business Data.”
It is no secret that COVID-19 has put major stress on the economy. From difficulties with air travel to major entertainment and sporting events being canceled, many industries have been affected, big and small. FacebookTwitterLinkedinPinterest
Whether you need direction on developing a marketing strategy or want to refresh your company brand, working with a virtual marketing officer can help you accomplish that and more! FacebookTwitterLinkedinPinterest
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