Your Google My Business Listing is an important part of your online presence. Google My Business (GMB) is a free and easy to use tool that you can use to manage your online presence and appearance in Google Maps and Google Search.
Your Google My Business Listing provides customers with valuable information such as your address, link to your website, business hours, reviews, overall star rating, images, etc. There are a variety of benefits that come with a GMB listing, including a better shopping experience for customers, increased traffic to your social channels, website, and your physical location, as well as increased search visibility.
With all of that in mind, how can you sure you’re getting the most out of your GMB listing? Here are three things you can do every month to optimize your Google My Business Listing.
Manage and Respond to Customer Reviews
Your Google Reviews have a significant influence on the way customers view your business. Reviews can either boost or hinder your local search ranking, so it is important to monitor them.
By watching your review closely, you can ensure that you are showcasing your business in the best light possible while also giving yourself the opportunity to respond to and minimize the impact of any negative reviews that may be left by a customer.
Utilize Local Posts
On your Google My Business Listing, you can create posts that are published directly to Google Search and Maps. You can share offers, products, services, and events through this feature. This helps you keep your business relevant and fresh on Google while also helping you engage with your target audience.
You can send these posts through your GMB listing from your computer, phone, or tablet, letting you make real-time changes and updates. Make sure your posts are free of grammatical errors, contain relevant information, as well as links and visuals.
Keep your Keywords Updated
Google uses important keywords and searches phrases to serve search results, so it is crucial to add these keywords and search phrases to your business listing. This can help you show up in search results and can also drive traffic to your website since it is directly listed in your GMB listing. Use your industry-relevant keywords in your business description in your GMB listing and in your Local Posts to your audience.
Need Help with Google My Business Listing?
Higher Images can help you claim your Google My Business Listing, optimize your keywords, and more! Contact us today to get started.
Bryan Thornberg founded Higher Images. 22 years ago. As Owner and Chief Marketing Officer, he leads his team in all digital projects, consultations, development, marketing, public relations, sales, analytics, account management, and product support.
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