If you are looking for a way to make your PPC campaigns more successful, there are a few Google Ads extensions you need to know about. These extensions offer a way to help increase your conversion rates, click-through rates, and possibly your ad rank and your quality score.
What is a Google Ad Extension?
A Google Ad extension is a piece of additional information you can add to your ad campaigns to help them make more of an impact on users. With a variety of Google Ad extensions out there, you can enhance your ad campaign in several ways such as adding additional information or providing clickable CTAs that work to improve your campaign in various ways.
By adding more real estate to your ad campaign, you can help your Google Ad stand out by making it larger and by providing more helpful information that users can find quickly and easily. This is crucial to increasing your conversion and click-through rates.
The great thing about Google Ad extensions is that there is no downfall to using them. They are only designed to help benefit your campaign and help your ad make a greater impact.
Google Ad Extensions for a More Effective Ad Campaign
This extension allows you to add additional links under your primary result link. You can add links to popular pages on your site, such as your special offers, blog, service page, menu, or reviews page.
Since they are only searching for your brand name, it is hard to determine their intentions for the search, so these additional links allow them to find the information they are looking for quickly and efficiently without having to browse your entire website.
In most cases, when searchers find your result, they are not aware of who you are, what you sell, or what type of services you offer. With a structured snippet, you can fill in the blanks for them.
Think about what you offer to your customers and use that information in your snippet. You will want to list out a few different options that users will have to choose from if they click through to your site. When searchers know who you are and what you have to offer them, you will get more worthwhile clicks from searchers.
Whether you are a restaurant that offers take-out or a business that provides customer support or sales via phone, a call extension for your Google Ad is a must-have! The last thing you want is to have a searcher looking to make a call to place an order or receive customer support for an issue to be left without a phone number.
Using a call extension allows you to add a call button to your ad so the searcher can easily call your business from the ad rather than having to navigate your site for the correct phone number. This shows customers that you are ready to assist them, helping you to build trust and make your business seem more approachable.
If your phone number is hidden on your site rather than linked to a call button on your ad, it can cause potential customers to become frustrated before they even have a chance to speak with you. Using a call extension makes your ad effective and easy for searchers to use to contact you.
Customer reviews are one of the most powerful marketing tools in your arsenal. Searchers are looking for companies that other people like and speak highly of. You can use your review to assure your potential customers that other love your products and services, and they will too!
Studies have shown that 64% of consumers seek out customer reviews to help them make decisions on products and services. Using a Google Ad Words reviews extension, you can add a short testimonial to your ad campaign to help demonstrate how people love your products or services. This extension can help you increase website traffic, ad clicks and may also help increase your sales leads and conversions.
Learn more about Google Ad Extensions with Higher Images
- Google Ads is Rolling Out Advanced Verification for Advertisers: What This Means for Your Business - September 20, 2021
- 4 Google Ads Extensions that Your Business Should be Using - June 17, 2021
- Accessability and Your Business – ADA Compliance and WCAG 2.0 - June 23, 2021