As a business owner, driving traffic to your site is only half the battle when it comes to effective online marketing. One of the major challenges business owners struggle with is that they can get people to visit their site, but they can’t get them to stay.
Even if people are visiting your site, if your products or services are not presented in an effective and compelling way, people will move on to the next site. Your website, when used effectively, can be a major tool in generating business, producing leads, and building your brand reputation.
To get the results you want and improve your conversion rates, follow these five tips:
Enhance the User Experience
Dan Harmon, Vice President of Higher Images, Inc., said that increasing conversions can be achieved by working continuously to enhance the user experience. “Based on my experience with consulting on the design of websites and watching traffic come to those sites, I would say the best way to increase conversion is to continually enhance the overall user experience. This is a bit of a blanket statement, and one that is easier said than done, so I’ll try to be a bit more specific,” said Harmon.
Harmon said there is so much you can learn by diving into analytical data, so when trying to increase conversions, there is no doubt that analytics will be your best friend. “For example, if you expected a particular page to perform very well on a site, but you notice that people are not spending very much time there, that’s a good place to start,” Harmon said. He said to evaluate the page for a few things such as:
• Does it deliver the most important information with ease? Or does the user have to search hard to find it?
• Is the content interactive? Video? Images? Infographic? Just boring text? How about a good mix of everything?
• Does the page give the user a reason to act?
• How does the page perform? Does it load quickly?
“At the end of the day, if you can provide a better experience to the end user, you can also count on increasing your conversion rates. There are a lot of things you can do to try and make a website more “conversion friendly” but the best strategy, in my opinion, is to continually learn from your site and enhance it along the way. Optimizing for better conversion is a never-ending battle,” said Harmon.
Gain the Trust of the User
In addition to enhancing the user’s experience, you also need to gain the trust of the user. People are more likely to buy goods and services from a company they trust. To earn this trust, it is important to include things on your website that give you credibility. To help encourage your prospective customers to trust you, you can add items to your site such as:
• Product or Service Reviews
• Money-back guarantee
• Business phone number
• Business Address
While not all these elements will fit your website, using a few of them can help to boost your conversion rate and build your company’s credibility with the visitor.
Consider using Live Chat
This customer service offers live support, web analytic capabilities, and help desk software to help you increase customer service efficiency and approach the customers that are waiting on your site right now.
By being able to communicate directly with a potential customer while they are browsing your site, you can discover new potential sales opportunities and increase your bottom line. Live Chat also helps you to streamline and improve your customer service efficiency, making your customer’s happier and helping to build your credibility as a company customer can rely on.
Use Calls to Action
Using a Call to Action button is a great way to get your website users to take the desired action. Be sure to make your call to action stand out, using these tips:
• Choose a button color that contrasts with your website’s background color. Colors such as orange or blue tend to work well.
• Make the call to action button is big enough for people to see, but not so big that it dominates the page. Also, be sure the button flows with the rest of your website page.
• Be sure to use persuasive language with your call to action to help instill a sense of urgency in your website visitor to buy your service or product.
Following these tips can help you increase your conversions and motivate your potential customers to act and purchase your product or service.
Streamline Your Content
Direct, quality content is the key to giving your potential customer the information they want, fast. Huge blocks of copy can frustrate a website visitor, causing them to leave your site. When people are looking at your website for information, they want to find what they are looking for quickly and easily.
Make sure you are using copy that will convert the user. Use direct, engaging copy that demonstrates to the user how your product or service can benefit them. Make sure your webpage headlines grab the reader’s attention and convey your product or service’s benefits clearly since many people only skim a website, paying particular attention to the headlines.
Let Higher Images Help!
At Higher Images, our expert team can provide you with a range of online marketing solutions that can help you grow your brand, get noticed online and increase your sales. From comprehensive SEO services to help you improve your organic traffic to expert web design that will help engage customers and effectively target your market.
Contact Higher Images today to learn more about we can help you improve your website conversions and build your brand online.