Is your website more than five years old? Does it look outdated? Is it not delivering the traffic and leads that you expect? If you’ve answered yes to any of these questions, it’s time to start thinking about redesigning your website.
Your website represents your brand, and without a current and user-friendly website, you may lose the interest of potential customers. At Higher Images, we’ve put together a list of the top signs that it’s time to redesign your website.
Your Site is Over Five Years Old.
While there is no set rule of how long your website will last before it needs to be redesigned, the significant advances in technology, Google rankings, and best practices in the last few years means that sites over five years old could benefit greatly from an update.
You Don’t Feel Confident About Your Site.
Do you go to networking events or meet potential clients, but are embarrassed to give out your website URL? Your website is the face of your company’s online presence, and you should be proud to present it to the public. If you don’t have confidence in your website, then it is time to redesign and create a site that you can feel good about.
It’s not Responsive or Mobile-Friendly.
With the popularity of mobile devices at an all-time high, much of the website traffic we see comes from mobile devices. Since about half of all website traffic is coming from mobile websites, Google is now basing rankings on mobile versions of websites rather than desktops versions.
If your site does not have a responsive design or if you have a separate mobile website, it is recommended that you build a new site from scratch with a mobile-first approach rather than trying to edit your current site to include mobile-friendly elements.
During the design process, keep in mind that the site should provide a pleasing experience for users. It should be easy to navigate and should provide valuable content to provide users with the best experience. If your site is not currently doing this, it could be turning customers away, so be sure to keep user-experience at the forefront for your new website design.
It’s not Delivering the Leads, Traffic, and Conversions You Need.
If your site is older, but it is still delivering results for your business, then you may not need a redesign, whereas if you have seen significant drops in leads and traffic, then the users visiting your site are not finding the information or easy experience they are looking for. An upgrade to your website can help bring back the traffic, leads, and conversions you need for your business.
Your Competitors Have Newer Websites.
It’s essential to do what is right for your business, rather than worrying about what everyone else is doing, but if your competitors have websites that are outperforming yours, then you are putting yourself at a major disadvantage. Take a look at your competitors’ websites. If you find that you are falling behind your competitors, then it is time for a redesigned website to help you reach the top of the competition.
It is Difficult to Make Small Changes to the Site.
It is crucial for you to able to makes changes and update your site with things such as a new event, blog post, or updating a product description. If making changes or updates is difficult due to the platform your site was built on or that you have to go through a third-party for the smallest edits, you may want to consider building a new website built into a user-friendly content management system such as WordPress.
Expert Mobile-First Website Design Services Pittsburgh
For more than 19 years, Higher Images has been building and developing effective websites that can generate more leads and more traffic to your site. Our expert team can design and build a responsive, mobile-friendly website to help you reach your target market, generate leads and business, and create and grow your customer base.
Contact us today to get started on your new website!
Bryan Thornberg founded Higher Images. 22 years ago. As Owner and Chief Marketing Officer, he leads his team in all digital projects, consultations, development, marketing, public relations, sales, analytics, account management, and product support.
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