A Day in the Life of Brandon Marsico
Brandon Marsico, Higher Images’ online reputation management specialist, spends much of his time talking to Higher Images clients who would like to improve their online reputation by garnering great reviews for companies’ great work. He’s worked at Higher Images for more than a year, and he’s Google Analytics Certified, which means that he’s a Qualified and knowledgeable Google Analytics user who helps our clients improve their online performance.
His background includes a Bachelor’s Degree in Business Management from Point Park University, and he has interned or worked at Brunner, PNC, and the University of Pittsburgh. He is also a U.S. Army veteran who served as a Combat Engineer from 2006-2010, with a 15-month deployment to Afghanistan.
Every day, he helps businesses improve their online reputation. He says: “More than 92% of consumers read online reviews and base their business decisions off of those online reviews. Would you order from a pizza joint with a 5-star rating and gleaming reviews, or a pizza joint with a 1-star rating and terrible reviews? I’d choose the 5-star pizza any day. This rating system is especially important when it comes down to Search Engine Optimization. Google tends to favor businesses in search results with the most reviews and the highest ratings, making the business more likely to show up in the local 3-pack, thus helping drive more traffic to your site. This is why it is vitally important to make sure you are getting a consistent flow of positive online reviews through Google, Facebook, Yelp, and any other review platform that makes sense for your business. Online reviews can be the difference between raising or lowering your business’s bottom line.”
Brandon’s “typical day” is anything but. Every client he works with is in a different phase of their SEO program with different projects, goals and outcomes. Nearly anything goes throughout the day when it comes to making sure my clients are getting the results they desire through their digital marketing efforts.
His favorite part of working at Higher Images is meeting with my clients and learning about the diverse backgrounds and industries they come from. “Every time I meet with a client, it’s like getting a crash course on what their industry is all about, from landscapers and dentists, to rare coin dealers and architecture firms. It’s a fast-paced environment that keeps you on your toes!”