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Adjusting Your Marketing to Recover in a COVID-19 Economy

It is no secret that COVID-19 has put major stress on the economy. From difficulties with air travel to major entertainment and sporting events being canceled, many industries have been affected, big and small. 

As a business leader, it is crucial to remain calm in the current economy and take steps to help your business remain in a secure position so that you can recover more efficiently when the crisis subsides. 

Consider How COVID-19 Has Affected Your Customers

Depending on the industry you specialize in, you may have customers who are experiencing certain pain points caused by the coronavirus. As a

business owner, you should think strategically about how the virus is affecting your customers, what their concerns are, and what your company can do to help. 

 
With this information, you can then adjust your sales and redesign your marketing around the actions you plan to take to address your customers’ specific worries and challenges. 

Embrace the Use of New Tools and Technologies

With more of your customers working and learning from home, this is the ideal time to take advantage of alternative sales channels. To boost your e-commerce sales and online-marketing, utilize social media and LinkedIn to keep business going.
 
Another way to maintain critical communication with your customers is to utilize web meeting/virtual meeting apps and software. Consider technologies such as:
 
  • Skype
  • Google Hangouts
  • Google Duo
  • Apple Facetime
  • Cisco Webex
Live chat is another way to keep in touch with customers from your mobile device or desktop. Consider options such as:
 
  • Tawk.To
  • Live Chat, Inc.
  • Zendesk
For regular communication with your audience and an effective way to collect customer data, it is important to utilize customer relationship management software such as:
 
  • SharpSpring
  • Pipedrive
  • HubSpot
These can help you do it all, from sales and lead tracking to automated email marketing platforms to stay engaged with your audience. 

Nurture Long-Term Investments

Take the time during this crisis as an opportunity to make longer-term investments in your business. If you already have some big prospects in your pipeline, take the time to manage those leads and nurture the long-term opportunities. 
 
Be sure to regularly check in on your leads, providing them with reassurance if needed, and make sure they understand what your plans are for contingencies and how you can help them during this time. Keep the long view in mind even while the short-term can feel uncertain. 
 
Contact Higher Images today to learn more about our digital marketing strategies and how we can help you come back stronger in the COVID-19 economy

October 23, 2020
By: Bryan Thornberg
POSTED IN NewsletterNews