In a rapidly evolving industry, content marketing is here to stay. The newest research findings by The Content Council predict exponential growth over the coming two years with an acceleration on the value of measuring results.
The Content Council’s 2015 survey, conducted in conjunction with Advertising Age, touts the importance and challenges of producing meaningful, measurable content in a fragmented digital media world. The Council is the leading non-profit organization for content marketing in North America.
The findings show communications executives’ commitment to content marketing has doubled in the past two years and is poised to double again over the next two. As commitment increases and content marketing becomes a mainstream tactic, it will continue to earn an increasing share of more and more marketing budgets.
While content marketing is a strong ingredient in effective modern marketing programs, it’s one that requires continuous adjustments given the evolving nature of the industry. Beyond its creation and production, content marketing requires multiple internal disciplines working together (technology, analytics and distribution).
Higher Images has the experts and the platforms to get your company ahead of the competition – give us a call today 412-203-1996 to get onboard in this digital marketing revolution. Our content delivers quality, consistency and efficiency at the same time to produce the most effective results for our clients.
Public Relations Director 412-203-1996 ext. 120
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