How Does Fresh Content on Your Website Affect Search Rankings?
When you begin an SEO program with Higher Images, your SEO rep will tell you that there’s much more to your website than the design and images. Your content is one of the most important factors in your SEO rankings – and updated, or “fresh” content is just what the search engines want to see.
Good for Google, Great for Your Customers
Here are the most commonly updated pieces of content that are on engaging websites:
. Blogs are found on most SEO-savvy sites. This piece of content is your opportunity to communicate with your customers. Use this opportunity to talk about what your customers are interested in. If you have a product that solves a problem, let them know. Tell them what you’re working on. Discuss the importance of great customer service. Provide updates about your industry that they should know about. Explain a new service. To gain Google’s approval, your blog should be updated—at the minimum—of once every four weeks.
If you don’t have a testimonials page on your site, consider adding one. Everyone likes to hear what others think, and they’ll definitely want to hear what your company did for satisfied customers. Make a goal of adding at least two new testimonials every month, including the customer’s location, which is important for local SEO.
The more quality content that’s on your site, the higher Google will rank your iste and its page in searches. Consider adding a new page of content every month that is properly optimized for SEO. Most sites can use at least a few new pages that discuss products, servic
es, processes, or descriptions.
Keeping your website updated with fresh content that’s also SEO-friendly can be time-consuming, but Higher Images is here to help. Contact us today with questions about keeping your content up to date and interesting. Our team can help you come up with great ideas and write updated content for website every month.