SEO and Your Small Business
Small businesses usually feel squeezed as they ramp up or try to grab a bigger piece of the customer pie. They’re often competing with larger businesses that have more money to spend on staffing, advertising, and product development.
If your small business uses a website and social media to sell your products or services, you’re already adopted a budget-friendly form of marketing and advertising that doesn’t require a storefront. If you use SEO, or Search Engine Optimization, as an additional resource, you can help level the playing field by increasing the web traffic that’s coming to your site and bring the right customers (people who want just what you sell) to your corner of the internet.
SEO Delivers Targeted Customers to Your Door
When you’re looking to buy something, where do you usually go? Most likely, you grab your phone or tablet, or maybe sit down at your computer, and start researching it online. Think about your most recent searches. Did you click on the results from the first page? You probably did. Did you move onto the next page? You probably didn’t. Most people stick with the 8-10 results that first show up on Google, Bing, or Yahoo. If you want to bring people to your website, you should be on the first page, as high up the page as possible.
SEO’s Greatest Benefits for Small Businesses
You’ve likely Googled a product that you sell to see what company is ranking first, second, and third. Those companies are employing quality SEO practices, and they’re being rewarded with first-page results. High-quality SEO requires a myriad of tools plus experienced search engine optimization professionals to ensure that your rankings move up and stay there.
- Higher Keyword Rankings. Researching and incorporating the right keywords into your site is crucial for any SEO program. You’ll know the terms that people are searching for when they are looking for a product like yours, or how products are described. The right keywords let Google know that your site has the information that potential customers are looking for, and Google will deliver them to your door.
- Improved Site Usability. SEO isn’t only used to increase potential customers and sales. It also ensures that your site is user friendly. For instance, if your site is responsive (easy to view on mobile device), that will give your company better results. Sites with fresh, quality content—either regular page content or blogs—are also ranked more highly, and provide a better user experience that welcomes your visitors and keeps them coming back.
- Better Website Optimization. What’s behind your site—how it’s built and what coding is used—is just as important as what your customers see on the front end. Each page of your site should be optimized for SEO. This involves deciding what the home page will focus on, what pages the navigation bar or menu will include, and what the URL format looks like.
Higher Images’ SEO department has helped thousands of small business create a foothold and then quickly climb up and over larger businesses using quality SEO practices. We’ll look at your current site (or build you a new site), review your competitors, and determine what keywords and content should be incorporated. Once your SEO program begins, we give you the tools that you need to track your rankings, and we schedule bi-monthly meetings with each SEO client to review results and talk about the direction of your business. Call or contact Higher Images’ SEO department today to increase your sales through search engine optimization.