Using our cutting-edge Digital HI Technology, we have mastered the art of driving organic traffic to our clients’ sites, giving them the competitive edge they need to succeed against the local competition. Business owners that rely on local customers to drive sales can take advantage of our Local SEO program to help increase their local presence and attract the customers they need to thrive.
Local SEO to Attract Your Target Audience
Whether you are a landscaper, restaurant owner, or dog walking service provider, our Local SEO services are a great way to put all the essential
marketing pieces in place to drive local traffic to your website and help you increase your sales.
Our expert team can help you target your local audience within 5 to 20 miles of your physical business using Search Engine Optimization. This process focuses on organically raising your:
Site visibility
Website traffic
Rankings
Public relations value
Search Engine Optimization (SEO) is made up of many components and factors, but the most important thing to understand about SEO is how it can benefit your website and the goals you have for your business. Our SEO Local program is designed to help you build your online reputation, keyword
rankings, website authority, and website traffic within your location.
There are a variety of factors that can affect your rankings and organic traffic, such as:
Competition. With other businesses working to achieve rankings for the same keywords in the same area as your business, it can make it difficult for you to show up in the Search Engine Results Pages or SERP’s.
Website. If your site is not search engine friendly, it can affect your rankings and traffic. More modern technologies and mobile-friendly designs tend to perform the best.
Search Engine Algorithm Adjustments. As Search Engines change, your ranking s and traffic can increase or decrease.
By using a Local SEO strategy, you can overcome these challenges to drive sales, broaden your local customer base, and achieve your goals of success.
How Does Local SEO Work?
Our Local SEO program helps you overcome the various
challenges that come with driving website traffic by focusing on building your online reviews, map listings, and business directory listings. This program also utilizes fresh and relevant content about your business to help you become a local online authority in your industry.
Initial Setup Phase
This phase takes place in the first month of your campaign. In this phase, we will execute the initial SEO strategies including:
Website code optimization including meta-data, descriptions, titles, etc. (can be limited by website technology)
Competitor Analysis
Reputation Builder PLUS Program
Initial submission of business directory listings
Search Magnet Local Advanced Internet Directory
Google Business Listing (If Google + already exists,
we will require access to the page)
Google Analytics Setup (can be limited by website technology)
Monthly Reporting System and Conversion Goal Tracking
Each of these pieces is crucial to the success of your SEO and to helping you achieve your business goals. This program is completed in three phases.
On-going SEO Strategy Phase
This strategy phase is where a variety of SEO Technologies will be used to help you increase your keyword rankings while also organically growing your website traffic. This strategy will focus on up to 20 relevant keywords and includes on-going work including:
One monthly blog article, written with your keyword goals in mind
Reputation Builder PLUS Program
Ongoing business directory listings
Monthly SEO Intelligence
Reporting Analytics
Keyword Rankings
Competitor Report
SEO Consultation Phase
Throughout your Local SEO program, you will meet with one of our Web Experts up to three times: immediately after the setup phase, in month 4 for an SEO status review, and in month 8 for an SEO status review and a year-to-date comparison.
During your consultation phase, we will review all aspects of your campaign, including:
Report focus and details with instructions on how to read and understand monthly reporting
Website analytics and traffic
Keyword rankings
Competitor Analysis
SEO progress
Throughout this program, you can drive organic website traffic, build your credibility and brand, while effectively targeting your local audience.
Expert SEO Services to Boost Your Business
When you work with Higher Images for your SEO needs, you get a team of experienced and dedicated staff who have the tools and the knowledge to help you achieve your marketing goals. If you want to stay ahead of the local competition and become a leader in your industry, consider the HI SEO Local program. Contact us today to learn more about how SEO Local can take your business to the next level!
Gina has been working full-time for Higher Images since 2013. As VP of Technology and Virtual Marketing Officer, she provides support for our technology and is an expert at managing digital marketing campaigns.
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