Paid search is an integral part of SEM (search engine marketing) campaigns. It includes paid search ads, PPC (pay-per-click) ads, and display ads, and is used on both desktops and mobile devices.
Paid search is completely trackable and measurable. You can find out quickly if the dollars you’re putting into your campaign is worth it through the results—both those tracked and those that are shown through revenue generated. Here’s an example: You have spent $500 to drive 500 people to your site. Out of those 500 people, you sold $10,000 worth of products. Now, you’ll have to determine, based on your ad budget and your business goals, if you are happy that it cost $500 to generate $10,000. Since this result was tracked, you can decide whether or not it’s worth it continue with a paid search campaign. Paid search’s advantage is that it gives you control over your advertising and allows you to determine what you are willing to spend to obtain new customers and new sales.
Google’s tool kit gives you access to all searches performed, letting you know how effectively you’ve reached your target audience. This data tells you what people are looking for and how they’re searching for it. Higher Images then uses this data to build ads and campaigns that will drive customers straight to your website.
Using paid search means that when people are actively looking for your product, your ad will be right in front of them—either at the top of the search results, or displayed as an ad on the page. Higher Images can save you and your business time and money by setting up a paid search campaign that that will boost your website traffic, your sales, and your revenue.