One the best uses of your advertising dollars is paid search. You’ll drive real traffic to your site—people who are searching for your product in real time. The results are impressive: 50% of people who come to a retail website from clicking on a paid ad are more likely to purchase your products than those who simply plugged in a few terms into a search engine.
Paid search is an integral part of SEM (search engine marketing) campaigns. It includes paid search ads, PPC (pay-per-click) ads, and display ads, and is used on both desktops and mobile devices.
It is essential to be seen for the most important keywords for your business in the entire area that your business covers. One of the most effective ways to do this is through adwords management. Higher Images has been helping our clients do just that for nearly 2 decades. Our team will determine what keywords most effectively deliver clients to your business and best optimize your budget to maximize success.
Paid search is completely trackable and measurable. You can find out quickly if the dollars you’re putting into your campaign is worth it through the results—both those tracked and those that are shown through revenue generated. Here’s an example: You have spent $500 to drive 500 people to your site. Out of those 500 people, you sold $10,000 worth of products. Now, you’ll have to determine, based on your ad budget and your business goals, if you are happy that it cost $500 to generate $10,000. Since this result was tracked, you can decide whether or not it’s worth it continue with a paid search campaign. Paid search’s advantage is that it gives you control over your advertising and allows you to determine what you are willing to spend to obtain new customers and new sales.
Bing is the second most popular search engine in the US with roughly 10% of the total search market share between bing.com and yahoo.com. While not as essential as Google, it is frequently an alternative to find additional customers and often at a cost per visit at a fraction of the price of google. Call us today to learn how we can help you tap into this platform.
Interested in knowing what your competition is up to online? We can track the spending of your major competitors online and provide additional insight as to how they are finding their customers online. One time and ongoing reporting is available. Call today to learn more.