One of the best investments you can make in your advertising is paid search. Paid search advertising is an effective advertising strategy that creates a direct channel to connect with the people who are searching for your service or products and drive them to your site. We can help you target potential customers effectively using a combination of our paid search and SEO services.
We have found that 50% of users who visit a retail site by clicking on a paid ad are more likely to purchase your products than users who plugged a few terms into a search engine.
With paid search, you can reach your target customer base using multiple dimensions such as the device the customer is using, what time they are using it, and where they are located. This provides you with more control over who you are targeting.
Even with our expert SEO, you may end up ranking for keywords that you were not targeting. With our expertise in paid search platforms such as Google Ads, we can help you gain more control over your ad copy and help you more accurately target your ideal buyers in their various stages within the marketing funnel.
With paid search advertising, your ad can capture thousands of impressions, but you only must pay when someone clicks on the ad. This allows some people to see your company name and important information, which provides your company with exposure and recognition, but you will only end up paying if this user clicks on the ad to visit your webpage.
In addition to our effective paid search advertising strategies, we also provide a range of other digital marketing services that work seamlessly with your paid search to create an effective marketing strategy. Contact us today to get started!