Since your website visitors only purchase about 5-6% of the time that they’re on your site, remarketing invites them to return to your site and buy. For instance, if a potential customer goes to your site, looks at several products, and then leaves your site to visit another, a remarketing ad displaying those products will show up on another website they’re browsing. It’s a handy reminder to go back and buy your product. And it works: Remarketing is so successful that some companies’ conversation rates are 50-60% higher for remarketing customers than non-remarketing users.
If a potential customer has spent a few hours researching products and doesn’t remember exactly where they’ve visited, you could lose a sale. We all know how easy it is to get lost after a session of browsing on your computer or phone. Using online advertising, remarketing reminds your website visitors what products they are interested in purchasing.
This is the ultimate tool in targeting a customer. What better way to ring up a sale than to provide a potential customer with the ability to click right back to your site, using an ad that’s right in front of them? You’re placing your ad for your product in front of a customer just as they are ready to buy.
Remarketing campaigns can work across a number of platforms, including websites, social media sites and apps and can be creating using images, video and text. Higher Images can help you design a remarketing campaign to capture customers who have visited your website or app and have already shown an interest in your products.