Since your website visitors only purchase about 5-6% of the time that they’re on your site, remarketing invites them to return to your site and buy. For instance, if a potential customer goes to your site, looks at several products, and then leaves your site to visit another, a remarketing ad displaying those products will show up on another website they’re browsing. It’s a handy reminder to go back and buy your product. And it works: Remarketing is so successful that some companies’ conversation rates are 50-60% higher for remarketing customers than non-remarketing users.
If a potential customer has spent a few hours researching products and doesn’t remember exactly where they’ve visited, you could lose a sale. We all know how easy it is to get lost after a session of browsing on your computer or phone. Using online advertising, remarketing reminds your website visitors what products they are interested in purchasing.
This is the ultimate tool in targeting a customer. What better way to ring up a sale than to provide a potential customer with the ability to click right back to your site, using an ad that’s right in front of them? You’re placing your ad for your product in front of a customer just as they are ready to buy.
Remarketing campaigns can work across a number of platforms, including websites, social media sites and apps and can be creating using images, video and text. Higher Images can help you design a remarketing campaign to capture customers who have visited your website or app and have already shown an interest in your products.
Coronavirus Update: Higher Images is 100% virtual and operational. Because we have so many clients in the health and medical, food, and e-commerce industries, we have gone to extra lengths to make sure we are here to help support and uplift our clients and keep them operational through the shutdown of non-essential businesses.
We are helping many of our clients find new ways to stay in business and operate virtually to carry their business forward through this situation. Please call us at 412-203-1996 to schedule an appointment if you would like to learn more about the options that you have online to reach out to clients and the public effectively. Our ticket system is available 24/7/365 and can be used by our clients to enter requests for changes or updates that need to be done to their website. Please call 412-537-8348 in case of a true emergency or critical questions/concerns you may have.
Wishing everyone the best through these trying times,
Bryan Thornberg, President of Higher Images, Inc.