Planning and promoting a trade show, or attending as a vendor, involves an integrated strategy of marketing, advertising, and public relations. Media coverage is the goal for most companies both leading up to and then after the show, especially for annual trade shows who are trying to build an audience.
Each trade show has an overall, industry-specific theme, like commercial security, technology, B2B, or home improvement. Higher Images will help you develop a message for your trade show, and from there, you’ll set your goals for the show, including the amount and type of media coverage you want, the number of vendors you’d like to have at the show, and the attendees you want to attract. This involves crafting press releases that are distributed to traditional and digital media, creating press conferences, and even designing a trade show booth that will draw participants to listen to you.
Higher Images can help you effectively promote your trade show or trade show appearance.
Coronavirus Update: Higher Images is 100% virtual and operational. Because we have so many clients in the health and medical, food, and e-commerce industries, we have gone to extra lengths to make sure we are here to help support and uplift our clients and keep them operational through the shutdown of non-essential businesses.
We are helping many of our clients find new ways to stay in business and operate virtually to carry their business forward through this situation. Please call us at 412-203-1996 to schedule an appointment if you would like to learn more about the options that you have online to reach out to clients and the public effectively. Our ticket system is available 24/7/365 and can be used by our clients to enter requests for changes or updates that need to be done to their website. Please call 412-537-8348 in case of a true emergency or critical questions/concerns you may have.
Wishing everyone the best through these trying times,
Bryan Thornberg, President of Higher Images, Inc.