Planning and promoting a trade show, or attending as a vendor, involves an integrated strategy of marketing, advertising, and public relations. Media coverage is the goal for most companies both leading up to and then after the show, especially for annual trade shows who are trying to build an audience.
Each trade show has an overall, industry-specific theme, like commercial security, technology, B2B, or home improvement. Higher Images will help you develop a message for your trade show, and from there, you’ll set your goals for the show, including the amount and type of media coverage you want, the number of vendors you’d like to have at the show, and the attendees you want to attract. This involves crafting press releases that are distributed to traditional and digital media, creating press conferences, and even designing a trade show booth that will draw participants to listen to you.
Higher Images can help you effectively promote your trade show or trade show appearance.