SEM | Higher Images Inc

09
Sep

Where will my PPC Ads Appear?

PPC ads can appear across the internet, typically on search results, social media, and third-party websites. When it comes to online advertising, many businesses focus their display ads on specific platforms such as Google, Facebook, YouTube, LinkedIn, Twitter, etc.

09
Sep

What is a Management Fee?

A management fee is a fee paid by a client for the management of their PPC campaigns. Our PPC experts work diligently to get the maximum results from your campaign by refining and improving your ad strategy day in and day out.

09
Sep

What’s the difference between SEM and SEO?

Search Engine Marketing (SEM) is focused on increasing website traffic and visibility by utilizing paid search methods. Search Engine Optimization (SEO) is focused on optimizing the business’s website to increase traffic through organic search results. Although there are differences between SEM and SEO, a good marketing strategy will use a combination of methods to increase […]

09
Sep

How Does PPC Advertising Work?

PPC advertising stands for pay-per-click, which means that businesses pay each time their ad is clicked on. PPC works as a “pay-to-play” bidding platform that provides an incentive to businesses who are willing to pay more and dedicate their time to better ad placement and performance.

09
Sep

What is PPC Advertising?

PPC or pay-per-click advertising is a paid online advertising strategy that allows you to place ads for your business across the internet. Ads can include images, text, and video to help promote your message. These ads allow you to promote your business on websites, social media platforms, and search engine results.