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11
Nov

Can Anyone Guarantee 1st Page Rankings for My Business?

No, steer clear of anyone who guarantees this. SEO is a complex process with many variables outside of your control, so it is not possible to ensure first-page rankings. Variables such as the Google algorithm changes and competitor budgets and strategies are not in your control and affect page rankings.

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11
Nov

What is “Black Hat” SEO?

Black Hat SEO is a set of aggressive SE strategies that do not follow the search engine guidelines and typically ignore the user experience.

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11
Nov

What Is the Difference Between On-Page SEO and Technical SEO?

On-page SEO works with your page’s content, title tag and meta tag optimization, image optimization, internal linking, and the like. On-page SEO essentially covers the page elements that are visible to users. Technical SEO focuses on how Google crawls and indexes your website. This type of SEO focuses on site speed, structured data, XML sitemaps, […]

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11
Nov

What is a Google Penalty?

Google penalties websites that violate their webmaster guidelines. These are manual action penalties and algorithmic penalties/adjustments. The adjustments are not a penalty but are the result of the site’s ranking change caused by the algorithm filtering the site caused by identification of manipulation. Manual actions are Google penalties that are the result of a real […]

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11
Nov

What Has Caused My Organic Traffic to Drop?

Before you can determine why you need to determine whether this drop was gradual or sudden, a sudden drop could be due to your website having noindex tags accidentally added. When sites are moved from a test environment to a live site, the developers sometimes forget to remove them. If they were left on the […]

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11
Nov

Where Can I Find the Keywords That People Are Searching for To Find Companies Like Mine?

When starting your SEO strategy, you need to gather information on what people search for on Google to find companies like yours. Google’s Keyword Planner is an excellent tool for this. You load the tool and enter in a term that your think searchers are using to find your company. This will provide you with […]

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09
Sep

What’s the difference between SEM and SEO?

Search Engine Marketing (SEM) is focused on increasing website traffic and visibility by utilizing paid search methods. Search Engine Optimization (SEO) is focused on optimizing the business’s website to increase traffic through organic search results. Although there are differences between SEM and SEO, a good marketing strategy will use a combination of methods to increase […]

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