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07
Jul

Should I Do SEO, Run PPC Ads, or Both?

A successful marketing strategy will include multiple forms of marketing. This will allow you to show up for several touch points, earning your potential client or customer’s trust. Depending on your marketing strategy, it would be a good idea to incorporate SEO, PPC, or both based on your budget, industry, and current marketing tactics.

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07
Jul

Does My Business Need SEO?

Yes, every business can benefit from investing in SEO. Rather than paying for every click on a paid ad, SEO allows you to generate organic traffic to your website. When looked at in terms of cost-per-click, the traffic generated by SEO is essentially free and won’t stop when ads are shut off. With organic ranking, […]

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07
Jul

What is SEO?

Search engine optimization or SEO refers to the techniques and tactics used to improve the search engine results page (SERP) and visibility across the web. It is the process of getting traffic from organic (free, natural) search results to increase the number of visitors to a website.

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07
Jul

How Does SEO Work?

To rank a website, Google utilizes over 200 ranking factors. These allow the search engine algorithms to rank a website based on its content’s relevancy and authority. Google does this in an effort to provide the user with the most relevant answer from a trustworthy source in the right format for the user. For your […]

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07
Jul

Are Google Maps and Listings Related?

You Google My Business Listing (GMB) is a webpage provided by Google for local businesses. This is where you can put your company information on Google Maps, Google Search, and Google +, as well as other Google features. On your GMB, it is crucial for your Name, Address, and Phone (NAP) to be accurate on […]

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07
Jul

Why Isn’t My Website Ranking On Google?

There are a few reasons your site may not be ranking, but first, we recommend that you search for your site on Google. If you see your website pages listed, this indicates that your website is indexed on Google. If your site is not ranking, it could be caused by your content not matching the […]

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