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Yes, every business can benefit from investing in SEO. Rather than paying for every click on a paid ad, SEO allows you to generate organic traffic to your website. When looked at in terms of cost-per-click, the traffic generated by SEO is essentially free and won’t stop when ads are shut off. With organic ranking, you receive 24/7 visibility for your company.

Organic search accounts for 53% of total site traffic, so keep in mind that your competitors are probably utilizing this traffic if you aren’t investing in SEO. SEO strategy is crucial for businesses of all types.

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