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There are various tools and products out there to measure overall results, but in general, here are some of the following metrics from analytics that truly represent your marketing efforts:

  • Total visits or sessions
  • New visits or sessions
  • Total conversions or leads
  • Cost per conversion or lead
  • Bounce Rate (the percentage of visitors to a particular website who navigate away from the site after viewing only one page) { font-family: 'Open Sans', sans-serif; } { width: 100%; float: left; }, .wp-review-9397 .review-title, .wp-review-9397 .review-desc p, .wp-review-9397 .reviewed-item p { color: #555555; } .wp-review-9397 .review-title { padding-top: 15px; font-weight: bold; } .wp-review-9397 .review-links a { color: #1e73be; } .wp-review-9397 .review-links a:hover { background: #1e73be; color: #fff; } .wp-review-9397 .review-list li, { background: #ffffff; } .wp-review-9397 .review-title, .wp-review-9397 .review-list li:nth-child(2n), .wp-review-9397 .wpr-user-features-rating .user-review-title { background: #e7e7e7; }, .wp-review-9397 .review-title, .wp-review-9397 .review-list li, .wp-review-9397 .review-list li:last-child, .wp-review-9397 .user-review-area, .wp-review-9397 .reviewed-item, .wp-review-9397 .review-links, .wp-review-9397 .wpr-user-features-rating { border-color: #e7e7e7; } .wp-review-9397 .wpr-rating-accept-btn { background: #1e73be; } .user-review-title { color: inherit; } .user-review-area .review-circle { height: 32px; }