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Building links for your site is crucial, but if you are trying to compete for more competitive terms, you will need to analyze your competitor’s link profile. A great tool for this is the Backlink Analytics tool. You run your competitor’s domain through the tool to see insights related to the total number of referring domains and backlinks as well as the topical categories of the referring domains, the top linked pages, and the referring domains based on their authority score. You can use this information to see the pages that are linking to their site so you can plan for which links may be able to link to you.