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Google confirmed in 2016 the three top ranking factors to be RankBrain, content, and links. This means you need to optimize your website by creating amazing content that other websites want to link to and content that Google understands to be the best result for any given search query.

Other studies have done a more in-depth analysis of Google’s algorithm and found that areas such as followed backlinks, content length, and time on site are also important ranking factors.