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Google penalties websites that violate their webmaster guidelines. These are manual action penalties and algorithmic penalties/adjustments. The adjustments are not a penalty but are the result of the site’s ranking change caused by the algorithm filtering the site caused by identification of manipulation.

Manual actions are Google penalties that are the result of a real person who works for Google reviewing the case. Algorithmic penalties are fully automated components of Google’s ranking algorithm. Google software and algorithms have the ability to detect a certain number of manipulations or what they consider to be manipulation on any part of your website and will filter the site based on their findings.

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