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SEO is the strategy used to list sites on the main search engine through natural or organic rankings.

  • There is no cost accrued when clicked on the listing like there is in paid search.
  • Paid Search, or Pay-per-click (PPC) or Cost-per-click (CPC) is a process of gaining website traffic by bidding on keywords to have your ads shown in top placements or position on SERPs. Each time an ad is clicked on it costs a certain amount, but will never go above the maximum CPC (max. amount you are willing to pay when someone clicks on your ad) { font-family: 'Open Sans', sans-serif; } { width: 100%; float: left; }, .wp-review-9393 .review-title, .wp-review-9393 .review-desc p, .wp-review-9393 .reviewed-item p { color: #555555; } .wp-review-9393 .review-title { padding-top: 15px; font-weight: bold; } .wp-review-9393 .review-links a { color: #1e73be; } .wp-review-9393 .review-links a:hover { background: #1e73be; color: #fff; } .wp-review-9393 .review-list li, { background: #ffffff; } .wp-review-9393 .review-title, .wp-review-9393 .review-list li:nth-child(2n), .wp-review-9393 .wpr-user-features-rating .user-review-title { background: #e7e7e7; }, .wp-review-9393 .review-title, .wp-review-9393 .review-list li, .wp-review-9393 .review-list li:last-child, .wp-review-9393 .user-review-area, .wp-review-9393 .reviewed-item, .wp-review-9393 .review-links, .wp-review-9393 .wpr-user-features-rating { border-color: #e7e7e7; } .wp-review-9393 .wpr-rating-accept-btn { background: #1e73be; } .user-review-title { color: inherit; } .user-review-area .review-circle { height: 32px; }