The main difference between traditional marketing and digital marketing is the channels they use to deliver marketing communication. Traditional marketing uses channels such as newspapers or magazines, whereas digital marketing utilizes channels such as a website or social media to deliver marketing messages.
While traditional marketing may seem like a thing of the past, it still holds value when it comes to your marketing plan. Think about how a commercial on TV makes you feel. It elicits emotion and is filled with music and imagery that makes an impact on your memory and creates a bond with the brand. Traditional marketing still works well to make an impact and connection with customers.