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It comes down to this simple metaphor. You can build a beautiful house in the woods, but without a road leading to it, nobody will ever know you are there. The same thing goes with your website presence; you can have a beautiful website, but without people (traffic), no one is going to find you. SEO is an ongoing process, so you cannot simply build a website and expect great results if you want to be found on major search engines. { font-family: 'Open Sans', sans-serif; } { width: 100%; float: left; }, .wp-review-9392 .review-title, .wp-review-9392 .review-desc p, .wp-review-9392 .reviewed-item p { color: #555555; } .wp-review-9392 .review-title { padding-top: 15px; font-weight: bold; } .wp-review-9392 .review-links a { color: #1e73be; } .wp-review-9392 .review-links a:hover { background: #1e73be; color: #fff; } .wp-review-9392 .review-list li, { background: #ffffff; } .wp-review-9392 .review-title, .wp-review-9392 .review-list li:nth-child(2n), .wp-review-9392 .wpr-user-features-rating .user-review-title { background: #e7e7e7; }, .wp-review-9392 .review-title, .wp-review-9392 .review-list li, .wp-review-9392 .review-list li:last-child, .wp-review-9392 .user-review-area, .wp-review-9392 .reviewed-item, .wp-review-9392 .review-links, .wp-review-9392 .wpr-user-features-rating { border-color: #e7e7e7; } .wp-review-9392 .wpr-rating-accept-btn { background: #1e73be; } .user-review-title { color: inherit; } .user-review-area .review-circle { height: 32px; }