Your brand is how people think about your company—how it makes them feel, what it makes they say, what their expectations are every time they go to your website or talk to your employees, even whether or not they would consider doing business with you. It’s all-encompassing, and for many companies, it’s the most critical part of their business.
Your company’s branding, if properly produced and professionally crafted, presents a uniform image that will immediately pop into someone’s head when someone mentions your company. It someone loves your brand, they’ll be loyal to you and your products and will want to cultivate a relationship with you either in person, online, and in social media.
Business owners sometimes find that their branding may be obvious to them, but not to their customers, vendors, employees, or stakeholders. That’s not unusual. Since it involves more than what a company sells or how their employees should talk to customers, corporate branding can be hard to wrap your arms around.
Higher Images works with you to develop a consistent corporate branding presence through a rigorous on-boarding process in which we talk in-depth about your company, your products, your customer service, your employees, and your expectations. After you’ve decided what your company represents and what elements are a part of your corporate brand, you can decide what materials will be created to surround your brand—your company logo, signage, and website, for instance.
Your corporate branding’s success will be mirrored in your marketing, advertising, print, and digital materials. Higher Images is here to help drive you towards success with your corporate branding, based on your business goals.
Coronavirus Update: Higher Images is 100% virtual and operational. Because we have so many clients in the health and medical, food, and e-commerce industries, we have gone to extra lengths to make sure we are here to help support and uplift our clients and keep them operational through the shutdown of non-essential businesses.
We are helping many of our clients find new ways to stay in business and operate virtually to carry their business forward through this situation. Please call us at 412-203-1996 to schedule an appointment if you would like to learn more about the options that you have online to reach out to clients and the public effectively. Our ticket system is available 24/7/365 and can be used by our clients to enter requests for changes or updates that need to be done to their website. Please call 412-537-8348 in case of a true emergency or critical questions/concerns you may have.
Wishing everyone the best through these trying times,
Bryan Thornberg, President of Higher Images, Inc.