GMB Services

Search engine optimization or SEO refers to the techniques and tactics used to improve the search engine results page (SERP) and visibility across the web. It is the process of getting traffic from organic (free, natural) search results to increase the number of visitors to a website.

A successful marketing strategy will include multiple forms of marketing. This will allow you to show up for several touch points, earning your potential client or customer’s trust. Depending on your marketing strategy, it would be a good idea to incorporate SEO, PPC, or both based on your budget, industry, and current marketing tactics.

Yes, every business can benefit from investing in SEO. Rather than paying for every click on a paid ad, SEO allows you to generate organic traffic to your website. When looked at in terms of cost-per-click, the traffic generated by SEO is essentially free and won’t stop when ads are shut off. With organic ranking, you receive 24/7 visibility for your company.

Organic search accounts for 53% of total site traffic, so keep in mind that your competitors are probably utilizing this traffic if you aren’t investing in SEO. SEO strategy is crucial for businesses of all types.

There are a few reasons your site may not be ranking, but first, we recommend that you search for your site on Google. If you see your website pages listed, this indicates that your website is indexed on Google.

If your site is not ranking, it could be caused by your content not matching the searcher’s intent or the content lacking quality or a deep analysis when compared to the pages that are ranking for your targeted queries.

When creating content or optimizing your pages, it is important to make sure your pages are on par with or better than the pages that are already ranking. Another reason you may not be ranking is that your site is newer.

With newer sites, they haven’t had a chance to build up the authority needed to rank in the competitive research queries, which will happen over time.
If you’ve launched your site recently and you haven’t submitted the site to Google or linked to it from anywhere, then it hasn’t been indexed. Be sure to set up the Google Search Console and then request indexing to get started.
Your website may be working against you by blocking search engines from crawling it. Your site could also be instructing the search engine not to index it. Once these blocks are resolved, your site should be indexed.

To rank a website, Google utilizes over 200 ranking factors. These allow the search engine algorithms to rank a website based on its content’s relevancy and authority. Google does this in an effort to provide the user with the most relevant answer from a trustworthy source in the right format for the user.

For your SEO efforts to be successful, you need to work on your content to ensure that it contains the keywords necessary to make it the most relevant source for the specific search query. Your website also has to appear as a trustworthy source.

You Google My Business Listing (GMB) is a webpage provided by Google for local businesses. This is where you can put your company information on Google Maps, Google Search, and Google +, as well as other Google features. On your GMB, it is crucial for your Name, Address, and Phone (NAP) to be accurate on your listing and throughout your website.

When it comes to Google Maps, your completed GMB and strong Google reviews will help to increase your company’s chance of showing up on Google Maps.