Google has once again updated its algorithm, stating that all websites should have a mobile friendly/responsive design (web pages adapt by responding to the device shown on). An example is when you view a website on a desktop, and then you can view it on a mobile device the same way because the window adjusts accordingly. These are now best practices in Google’s eyes, and many sites can be penalized if not willing to update.
The old school methods of marketing just are not as effective anymore. If you are not found online somehow, chances are you will not be found at all. Sure the flyers, brochures, and word of mouth are still effective, but it is all about online presence through various channels in today’s business atmosphere. Being found online can help establish trust with your customers, increase your credibility in the market, and help drive people to your business who are searching online.
Search engine optimization or SEO refers to the techniques and tactics used to improve the search engine results page (SERP) and visibility across the web. It is the process of getting traffic from organic (free, natural) search results to increase the number of visitors to a website.
It comes down to this simple metaphor. You can build a beautiful house in the woods, but without a road leading to it, nobody will ever know you are there. The same thing goes with your website presence; you can have a beautiful website, but without people (traffic), no one is going to find you. SEO is an ongoing process, so you cannot simply build a website and expect great results if you want to be found on major search engines.
SEO is the strategy used to list sites on the main search engine through natural or organic rankings.
Putting up relevant, keyword-rich content that engages the reader is favored by Google because it sees the content as current, fresh, and helpful. A good article not only helps with rankings from a search engine point of view, but it can increase user interaction (linking to other sources, watching a video) which also helps with SEO performance.
Creating a Google My Business Page is not only a way to manage your online presence with Google, but it also improves your search engine rankings. It is a great tool for collaboration, getting your message out to the right audience, obtaining reviews, promoting brand awareness, and acquiring new customers.
There are various tools and products out there to measure overall results, but in general, here are some of the following metrics from analytics that truly represent your marketing efforts:
There are many factors that affect this. For instance, if you have a brand new domain name and website, it may take a little longer. Rebranding is also an element that will affect the result time. SEO is an ongoing process, but feel free to discuss your specific situation with our experts to find out what kind of turn-around time you should expect.
Citations are defined as mentions of your business name, address, and phone number on other web pages (NAP). Citations from well-established and well-indexed portals (i.e., Superpages.com) help increase the degree of certainty the search engines have about your business’s contact information and categorization. This in turn helps increase rankings.
When starting your SEO strategy, you need to gather information on what people search for on Google to find companies like yours. Google’s Keyword Planner is an excellent tool for this. You load the tool and enter in a term that your think searchers are using to find your company. This will provide you with an in-depth list of related keyword suggestions along with their monthly search volume to give you insight on what to include in your SEO strategy.
Before you can determine why you need to determine whether this drop was gradual or sudden, a sudden drop could be due to your website having noindex tags accidentally added.
When sites are moved from a test environment to a live site, the developers sometimes forget to remove them. If they were left on the site, they would deindex your site. If your site uses WordPress, you can check for this under Settings, go to Reading, and search engine visibility. The box that says “Discourage search engines from indexing this site” should not be checked.
Malware, due to your site being hacked, is another issue that can cause your site to be removed from the SERPs. If Google determines that your site could be harmful to users, they will deindex it.
A gradual drop could be caused by a Google core algorithm update that has seen other websites gain traffic and rankings above your site. This change is done to help Google improve how their system assesses content overall which can lead to some page performing as well, while other that we under-performing may do better.
It is most likely that a gradual drop in organic traffic is caused by the fact that your competitors are using a more effective SEO strategy, taking over the organic visibility on Google, meaning they have earned some of the rankings that your site used to hold. It is best to perform a complete analysis of your competitor’s SEO strategies to find ways you can improve and increase your organic traffic.
Google penalties websites that violate their webmaster guidelines. These are manual action penalties and algorithmic penalties/adjustments. The adjustments are not a penalty but are the result of the site’s ranking change caused by the algorithm filtering the site caused by identification of manipulation.
Manual actions are Google penalties that are the result of a real person who works for Google reviewing the case. Algorithmic penalties are fully automated components of Google’s ranking algorithm. Google software and algorithms have the ability to detect a certain number of manipulations or what they consider to be manipulation on any part of your website and will filter the site based on their findings.
On-page SEO works with your page’s content, title tag and meta tag optimization, image optimization, internal linking, and the like. On-page SEO essentially covers the page elements that are visible to users. Technical SEO focuses on how Google crawls and indexes your website. This type of SEO focuses on site speed, structured data, XML sitemaps, canonicalization, and more.
Black Hat SEO is a set of aggressive SE strategies that do not follow the search engine guidelines and typically ignore the user experience.
No, steer clear of anyone who guarantees this. SEO is a complex process with many variables outside of your control, so it is not possible to ensure first-page rankings. Variables such as the Google algorithm changes and competitor budgets and strategies are not in your control and affect page rankings.
The short answer is it depends. You can longer launch a site, optimize your title tags and start ranking within a few weeks. Google ranks relevant sites that have built authority with their content and other SEO efforts, so it takes time for a site to perform organically.
Typically, it can take anywhere from six months to one year. The amount of time it takes relies heavily on the number of resources you put toward your SEO strategy, the level of competition you are up against, and what your competitors are doing.
Google confirmed in 2016 the three top ranking factors to be RankBrain, content, and links. This means you need to optimize your website by creating amazing content that other websites want to link to and content that Google understands to be the best result for any given search query.
Other studies have done a more in-depth analysis of Google’s algorithm and found that areas such as followed backlinks, content length, and time on site are also important ranking factors.
Google My Business (GMB) is a webpage that Google offers to local businesses. This is where you can put your company information on Google +, Google Maps, Google Search, and other Google features.
To help your business show up on Google maps, it is important to make sure your Google My Business listing is complete. Having strong Google reviews is another factor that will help you show up as well as adding photos and videos to your listing. You also want to make sure you select the correct categories to help boost your company’s chances of showing up on Google Maps.
Local Search Engine Optimization (SEO) is a process used to optimize your website so that it displays more prominently in local search results pages on Google as well as other major search engines.
There are a few common reasons your site may not be ranking, but first, it is recommended that you search for your site on Google. If you see your website pages listed, this indicates that your website is indexed on Google.
If your site is not ranking, it could be caused by your content not matching the searcher’s intent or the content lacking quality or an in-depth analysis when compared to the pages that are ranking for those targeted queries.
When creating content or optimizing your pages, make sure your pages are on par with or are of better quality than the pages that are already ranking for those queries. If your site is newer, that could be another reason your site isn’t ranking. It takes time to build up the authority needed to rank in the competitive search queries.
Your site may not be indexed. If you recently launched your site, but you have not submitted it to Google or linked to it from anywhere, then it has not been indexed, so it won’t rank. Set up the Google Search Console and then request indexing to get started.
Your site could be blocking search engines from crawling, instructing the search engine no to index it, which can affect ranking. Once these blocks are resolved, your site will be indexed.
Before you can determine why your organic traffic has dropped, you need to determine whether this drop was gradual or sudden.
Sudden drops in organic traffic can be caused by your website having noindex tags accidentally added. When a site is moved from a test environment to a live site, the developers sometimes forget to remove these noindex tags. If they were left on the site, they will deindex your site. To check for this, if you use WordPress for your site, go to Settings, then go to Reading, then Search Engine Visibility. Make sure the box that states “Discourage search engines from indexing this site” is not checked.
If your site is hacked and you have malware on your site, this can cause your site to be removed from the SERPS. Google protects the user, so if they deem your site harmful, they will deindex it.
Gradual drops, on the other hand, can be caused by a Google core algorithm update that has seen other websites gain traffic and rankings above your site. This update is used to help Google improve the way their system assesses content overall. This can lead to some pages not performing as well, while under-performing pages may do better.
The most common reason for a gradual drop is that your competitors have a more aggressive SEO strategy, allowing them to take over the organic visibility on Google. This means they have earned some of the rankings you used to hold. To remedy this, start by performing a complete analysis of your competitor’s SEO strategies to find ways you can improve your SEO and increase your organic traffic.
Link building is the process of getting other websites to link to your website and is one of the top 3 ranking factors on Google. Getting other websites to link to your builds trust with the user and will also help increase your rankings. Be sure to aim for high-quality links by earning links from websites that are related to yours, and that are also held in authority.
Building links for your site is crucial, but if you are trying to compete for more competitive terms, you will need to analyze your competitor’s link profile. A great tool for this is the Backlink Analytics tool. You run your competitor’s domain through the tool to see insights related to the total number of referring domains and backlinks as well as the topical categories of the referring domains, the top linked pages, and the referring domains based on their authority score. You can use this information to see the pages that are linking to their site so you can plan for which links may be able to link to you.
Page Rank is a system that is all about links and is used to rank web pages. This system was developed by Google founders Larry Page and Sergey Brin at Stanford University. The PageRank of the web page is a vote of authority. This authority can be passed to other pages or websites through internal and external links. It measures the importance of your web pages based on the quantity and the equality of the links that are pointing to them.
Page Rank is still currently used as part of Google’s algorithm, but be sure to focus on earning topically relevant links from websites that are held in high authority.
ADA Compliance is recommended to ensure all your users have a good user experience.
We’ll work with you to find a solution or integration to make your website accessible to every user. Since each business is different, we’ll meet with you to create a strategy that is best for your business.
We can send you the code or implement the code on your website for you. Once the code is on your website, we’ll be able to start tracking your visitors.
Depending on your level of Visitor ID we can track a majority, but not all, of visitors or businesses.
As soon as the code is enabled on your website, we’ll be able to start tracking your website visitors.
Digital HI™ Technology is an online platform that brings together multiple technologies in one easy-to use marketing console. It provides our clients direct results on their marketing and advertising campaigns. Our clients use Digital HI™ Technology to:
When Digital HI™ Technology integrated into your system, this technology becomes a tracking system that encompasses digital marketing efforts in an online “accountability warehouse,” Digital HI™ Technology can tell you exactly how many online leads you’ve produced, how many of those leads were conversions, and what a business’ next potential area of expansion could be.
Increase sales using real-time results.
Digital HI has changed how business owners track and view marketing efforts. With the level of accountability and simplicity that Digital HI offers, business owners can now view results and then decide how to improve customer service, products, or marketing. The control that you now have will propel you towards better business decisions.
Manage all of your business marketing through one system.
Business owners save time and money by having a centralized management system in place to handle all of the marketing, support, updates, and tracking results. Most marketing efforts for small-to-midsize companies are very difficult to track because the systems available are incomplete and incompatible with many businesses’ hardware and software systems. Digital HI™ Technology is web-based, completely accessible, and unifies all online and offline marketing efforts for businesses and their multiple locations. We’ve found that companies that digitize all of their marketing efforts—and then show ROI by providing tangible results for the marketing dollars spent—are able to quickly increase market share and grow their business.
Make your local or national product or service easy to find.
Customers can’t buy your product if they can’t find you. Digital HI™ also powers Search Magnet Local™ , a program that is specifically designed to increase a company’s presence on the Internet by increasing their online” real estate.” Using both full-site and mobile-site capabilities, Search Magnet Local site advertising is targeted very precisely to the search terms and location provided by the user, allowing your site to be located by search engines, and immediately increasing your Google ranking. Your business can now be found easily by anyone with a computer or smart phone.
Get your mobile business moving.
The mobile market is exploding. Almost 80 percent of online searches are now performed using a mobile device. As the mobile market continues to grow, a majority of online searches will be completed from smart phones and tablets. Digital HI™ Technology allows clients to see the number of hits generated from mobile devices, not only from your home site, but from each page, document, news item and blog entry. The mobile market is a key opportunity to connect with potential customers by improving upon the technology that mobile devices already use.
Level the playing field.
Digital HI™ Technology allows smaller-sized business to compete in the global marketplace. Our technology is all developed in-house, rather than outsourcing to a vendor, and this keeps costs low for us and, in turn, for our clients. We build state-of-the-art technologies in-house and at much lower costs. This way, we can serve and help the owners of small and medium-sized businesses who now can afford cutting-edge technology to attract customers and consumers.
Using the major search engines, businesses are placed high in the search results for the most common search terms that people use. Search Magnet Local site advertising is targeted very precisely to the search terms and location provided by the user.
An SML includes a complete mobile website for those companies that do not yet have a responsive website, a built-in blog system, social media integration, a restaurant menu system, an online gallery, a document library, reviews and testimonials, a coupon management system, call recording options, and a text message system.
Like other Digital HI Technology products, it offers accountability through detailed traffic and conversion statistics.
Having a website allows your business to compete online and explore the vast marketing avenues of the digital world. It also helps build brand awareness and credibility with your customers.
It will depend on various factors, including the type of website, number of pages, functionality, and more. To get a more precise timeline, speak with one of our marketing experts.
There are a wide range of templates to choose from to meet your needs. In addition, there are personalized options and multiple widgets to help ensure you get the functionality you need for your company’s website. Our expert team can help you design a great looking website!
Traditional Marketing focuses on reaching audiences offline, such as print, direct mail, and other avenues.
Before the development of the internet in the 1990s, traditional marketing was mainly the only type of marketing used by companies to grow their brand and advertise their products and services.
Traditional marketing is still a valuable part of the consumer’s daily life. It is recommended that if you have the room in your budget, that you put it toward traditional marketing avenues such as television commercials and magazine advertisements.
The main difference between traditional marketing and digital marketing is the channels they use to deliver marketing communication. Traditional marketing uses channels such as newspapers or magazines, whereas digital marketing utilizes channels such as a website or social media to deliver marketing messages.
While traditional marketing may seem like a thing of the past, it still holds value when it comes to your marketing plan. Think about how a commercial on TV makes you feel. It elicits emotion and is filled with music and imagery that makes an impact on your memory and creates a bond with the brand. Traditional marketing still works well to make an impact and connection with customers.
It makes a great impact and is easy to comprehend.
Whether you choose visually stunning outdoor advertising such as a billboard or bus wrap, or a commercial that pulls on the heartstrings, these are common parts of the consumer’s daily life. These marketing tools are easy for people to understand and provide entertainment value.
Provides more permanent communication.
When you advertise in the newspaper or a magazine, your ad will be there until the consumer throws it away. This makes your message more permanent when compared to a social media post that gets buried under new posts.
Makes Your Message More Striking
When consumers see something in real life, it makes a greater impact on them. Think about how memorable a beautiful window display can be or a stunning billboard advertising a movie. These are more likely to be noticed and make an impact on the consumer’s memory compared to a Facebook ad that they may scroll right past.
This is a type of advertising that relies on artificial intelligence and machine learning to purchase advertising in real-time. This allows for better and quicker targeting since the ads are purchased on a per-case basis. This means that only visitors within your target audience are subjected to the ad.
Our geofence technology allows us to customize your audiences through custom targeting map locations with pinpoint precision. This allows you to target customers who have been to your location before, have attended a specific event at a specific time, have recently visited your competitors, or who have visited a specific location such a s a hotel or school.
PPC or pay-per-click advertising is a paid online advertising strategy that allows you to place ads for your business across the internet. Ads can include images, text, and video to help promote your message. These ads allow you to promote your business on websites, social media platforms, and search engine results.
PPC advertising stands for pay-per-click, which means that businesses pay each time their ad is clicked on. PPC works as a “pay-to-play” bidding platform that provides an incentive to businesses who are willing to pay more and dedicate their time to better ad placement and performance.
Search Engine Marketing (SEM) is focused on increasing website traffic and visibility by utilizing organic and paid search methods. Search Engine Optimization (SEO) is focused on optimizing the business’s website to increase traffic through organic search results.
A management fee is a fee paid by a client for the management of their PPC campaigns. Our PPC experts work diligently to get the maximum results from your campaign by refining and improving your ad strategy day in and day out.
PPC ads can appear across the internet, typically on search results, social media, and third-party websites. When it comes to online advertising, many businesses focus their display ads on specific platforms such as Google, Facebook, YouTube, LinkedIn, Twitter, etc.
With an event website, you open the door to many potential attendees who may be searching for events like yours through Google.
You can also gain insightful event analytics that will provide you with valuable audience demographics and an in-depth look at your event analytics. An event website also gives you the opportunity to create an immersive experience for potential attendees. With the use of image galleries, videos, speaker videos, and more, you can create a buzz for your event while showing attendees what they can expect.
Depending on your event marketing goals, we can create an effective and impactful event overview and registration page for your event, or we can build out an entire event website featuring multiple pages. Work with our expert team to determine which option will work best for your event marketing goals.
Design focuses on the visual aspects where branding goes beyond visuals to create a consistent presence that people will know and recognize.
Creating a brand helps build your reputation and increase customer loyalty. Good branding sets your business apart from the competition, giving you the edge.
Eye-catching design that is consistent with your branding will help potential new customers recognize. This will increase your other marketing efforts and customer loyalty. When paired with PR, it will help build your reputation, making you one of the top service providers in your industry.
Digital Marketing focuses on advertising through virtual channels such as search engines, social media, emails, and other digital media outlets. Types of digital marketing solutions include SEO, paid search, newsletters, website design, and more!
As the number of online searches grows, so does the competition and demand for a virtual storefront. Having an effective digital marketing plan in place will allow you to be at the front of searches bringing you more business.
An excellent digital marketing company will work with you to recommend and implement the right services for your industry. As a result, you should see an increase in traffic and leads to your business.