SEM Services

Google Ads is an effective paid search advertising platform that delivers new customers to your site, increasing your site traffic and sales. When potential customers enter search terms in Google, your ad pops up at the top or bottom of the search page, offering a link right to your website.

It is a flexible advertising tool for businesses. It can target people who are looking for specific products or services. Still, it also can focus on customers by their location, income level, and whether they are searching on a desktop or a mobile device, and your Google Ads campaign can be turned on or off to promote special events or sales. This precise targeting gives you a better ROI and specific data about who your online customers are.

Higher Images paid search staff has earned Google certifications to ensure that we are running your campaign effectively and help you with targeting, keyword choice, budget allocation, and more. Our experience in paid search has taught us to implement strategies that will meet your goals.

If a potential customer has spent a few hours researching products and doesn't remember exactly where they've visited, you could lose a sale. We all know how easy it is to get lost after a session of browsing on your computer or phone. Using online advertising, remarketing reminds your website visitors what products they are interested in purchasing.

Higher Images works with you to create ads that set you apart and remind customers to return for products or services. Our campaigns work across several platforms, including websites, social media sites, and apps, to ensure you are in front of where people are searching.

Facebook is an affordable marketing strategy that allows you to share basic business information, pictures, and videos of your services or products. It also provides you with a way to talk to your existing customers while also reaching your target audience. A Facebook business profile allows you to raise brand awareness, direct traffic to your websites, and promote your business.

Facebook ads can be very beneficial for most businesses, but it can become a time-consuming game of trial and error without an effective strategy and budget. To save yourself time and hassle, it is best to work with the social media specialists at Higher Images to help you engage your customers, generate interest in your services and products, and then measure your results to adjust your ads accordingly.

Display ads and retargeting are both great ways to improve the effectiveness of your PPC campaign. Display ads can be used on their own, or they can be paired with your current online or traditional advertising campaigns. Display ads can be used to put your name and message in front of your target audience every day.
With our Webtracker technology, you can target your ideal audience and serve your ads directly to them. We can help you identify prospects in real-time based on their location, buying habits, and interests. We will work with you to build a database of these prospects and serve expertly crafted ads about your business directly to them in real-time.

The cost per click (CPM) for Bing Ads is often much lower than Google, allowing businesses to generate a much greater return on their advertising investment. Google is the king of search engines and has a higher search volume, which means that the advertising it sells is very competitive. However, utilizing another ad network will allow your company to experiment with additional keywords and phrases that will generate a different return on your investment.

Like Google, campaigns in Bing can be targeted to languages, locations, day of the week, time of day, and remarketing. With Bing’s paid search options, you can also create more sophisticated campaigns that revolve around time zones, keywords, conversion tracking, and ad bidding.