Direct mail isn’t old school—instead, it’s the antidote to email marketing, which may overwhelm your audience. Mail captures your attention if it’s presented in a unique visual style. It is versatile and can be used with a traditional print marketing campaign, an outdoor campaign, a digital campaign, or a combination of several marketing tools.
Accountability and tracking, the hallmark of Higher Images’ digital marketing products, is also used with our print products. You can track direct mail’s effectiveness by creating a digital marketing point on a mail piece that includes print and digital elements. For instance, your direct mail piece can list a website, social media presence, or app that makes it possible to track and measure results using Google Analytics or Facebook analytics. This leads customers to your webpage and asks them to complete a conversion point, such as buying your product online. It can also be used to collect information from those on your direct mail list.
This data allows us to offer businesses a complete print, digital, or combination marketing campaign that gains results and helps you meet your business goals. Higher Images would love to help you create a targeted direct mail campaign that focuses on the customers who are most likely to buy and use your products and services. Let’s get started.
Coronavirus Update: Higher Images is 100% virtual and operational. Because we have so many clients in the health and medical, food, and e-commerce industries, we have gone to extra lengths to make sure we are here to help support and uplift our clients and keep them operational through the shutdown of non-essential businesses.
We are helping many of our clients find new ways to stay in business and operate virtually to carry their business forward through this situation. Please call us at 412-203-1996 to schedule an appointment if you would like to learn more about the options that you have online to reach out to clients and the public effectively. Our ticket system is available 24/7/365 and can be used by our clients to enter requests for changes or updates that need to be done to their website. Please call 412-537-8348 in case of a true emergency or critical questions/concerns you may have.
Wishing everyone the best through these trying times,
Bryan Thornberg, President of Higher Images, Inc.