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If your website has an overall marketing function, it’s as a “customer catcher.” Your site attracts possible customers and continues its current relationship with regular customers. Having a well-designed site will: 

  • Solidify your brand
  • Engage your site visitors
  • Impact sales

So, once potential customers have found your site, how can the design ensure that they stay, and better yet — that they turn into paying customers? Here’s what you should look for:

How Usable Is the Website?

A “usable” website is one that is easy to navigate, with fast site speed, and has clear conversion points. The usability factor isn’t just something that site visitors want – it’s one of the elements that Google uses to determine if your site is going to show up higher in searches. Think of it this way: Let’s say that you want your dream customer to come to your site and look for three things. Can they find those three things easily on the home page or just one click away to another page? If so, you’ll have a much better chance of keeping them engaged.

What Does the Website Look Like?

An attractive website with clean, simple design elements is seen as being modern and professional. Unfortunately, even if your content is great, an out-of-date site is a turn-off for people who are looking for products and services. Plus, Google penalizes sites that aren’t responsive and mobile-friendly.

How Does the Content Appear on the Site?

No one should ever have to search for more than five seconds to find your phone number, your address, or your company’s purpose. If your navigation is clear, you have your main products on your home page, and there are some testimonials that tell people what you do well, then people can find what they need right away – and that means they’re more likely to engage with you.

If your company’s site is overdue for a redo, call or contact Higher Images today. We’ll design a professional site that centers around great content and simple, effective conversions.

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