Website and Marketing Portfolio

Search for:

Review Us

Client Login

Let's Talk

Who
We Are
What
We Do
Digital
Marketing
- - - AI Marketing Services
Traditional
Marketing
- - - Branding, Design, & P.R.Our suite of branding services can help you create the perfect logo, color scheme and more!
  - - Traditional Marketing & AdvertisingFrom direct mail to billboards, we can help you target your desired audience with a variety of traditional marketing tactics.
  - - In need of digital marketing services?
      
      Look no further, we can help!
      
      Let's talk marketing
Customer
Success
Our
Tech
More
Info
- - - News and InformationKeep updated on the latest in digital marketing strategies, advice, and more!
Contact
- - - Pittsburgh Warehouse Contact our Pittsburgh Warehouse for insights on your local market.

Marketing Questionnaire

Learn what’s working and what isn’t working with your marketing.
Fill Out the Form Below.

Start Your Marketing Audit

To help us understand your business and create a customized plan, fill out the marketing audit above. Once you submit it, one of our specialists will be in touch to schedule your consultation.

You have successfully opted-in to receive notification and promotional SMS from Higher Images. Please reply STOP if you need to Opt-out in the future.

Δ

Step 1 of 7

14%

Please take the time to fill out our questionnaire so that we can learn as much as we can about your company and its goals to help put together the most effective marketing plan and to obtain the best results.

Name(Required)

First Last

Company

Address(Required)

Street Address Address Line 2 City State ZIP Code

Email(Required)

Phone(Required)

Website

Background

What Business are we in? (What needs does our business meet in the marketing place?)

What services and/or products do we provide?

C. What are our business objectives over the next two years? Be as specific as possible, and make sure to address the following goals:

• Number of customers • Revenue • Profit • Market share

What compelled us to start this business?

Market

A. What is the market opportunity? What is the market size? Be sure to look at market size with respect to geography and to industry.

B. How can the market be segmented into logical customer groupings?

C. What are the key industry trends that are fueling our success? What industry trends can inhibit our success?

D. What is the economic climate now and in the next couple of years? How will the economic climate affect our business?

E. Is our business or market affected by business cycles or seasons? If so, describe how it is affected.

Target Audience

A. What market segments are we targeting (list segment name and characteristics)? What segments are we not targeting?

B. What kind of audience are we targeting? What are its members' demographics and psychographics (for example, what keeps them awake at night, including both fears and opportunities)? List multiple audiences in order of priority.

C. What is our customer’s primary reason for buying or wanting to use our product or service?

D. Why would someone prefer our offering versus that offered by the competition? (You might want to answer the section on competition and then come back to this question.)

Competition

B. Which companies pose the greatest threat, and how do they differentiate themselves? What strategic or tactical elements do they use that threaten our success? List the strengths and weaknesses for each of these elements.

C. Which competitors have the largest market share within our target market segments? Which competitors have the greatest visibility with our target audience?

Offering

A. What need is our offering designed to fill? Identify the need for each target audience

B. What features and associated benefits does our offering provide? Identify features and associated benefits for each target audience.

Offering

B. What is the single most important message that we must communicate to ALL of our target audiences?

C. What evidence can be used to support the claim that we make in our single most important message?

F. What happy clients do we have today that we can reference in our communications? What did they buy from us, and why are they happy?

G. What kind of personality do we want to portray in our communications? What tone? What flavor?

Sales and Buying Process

A. What is the process for selling our services or products (list the key milestones in the process)? Do we use any of the following processes?

• Direct personal sale • Direct online sale • Indirect through channels

B. Who is involved, both from our company and from our sales channel partners, in each step of the sales process?

C. How does our target audience buy our type of offering? Is the purchase an impulse buy or a planned purchase?

D. What purchase process steps do the members of our target audience follow? Does this process vary based on the vendor that they select? If the process does vary, explain how and/or why?

E. What buying criteria does our target audience use to select an offering?

F. What criteria does our target audience use when selecting a vendor or a manufacturer?

Pricing

A. How important is price in the decision process? (See the “Sales and Buying Process section” above.)

B. What is our current pricing structure, including discounts, product options, rebates, and so on? Do our customers understand it?ying Process section” above.)

C. Which of our competitors is considered the price leader? What does the price leader charge for its offering? How does the price leader determine its price?

D. What are our other competitors charging for their offerings?

E. What can be done to reduce costs without affecting quality?

F. What tradeoffs of price or value, or of both price and value, do customers make?

G. What is the perceived value of our offering as compared to its price?

H. What service(s) do we currently include in the price of our product? What services can we consider now and in the future?

I. Are competitive price changes anticipated in the near future?

J. What industry trends are going to drive prices down? What industry trends are going to drive prices up?

NOTES: Anything else you feel is relevant to help us formulate the best marketing plan for you!

Media Summary

Media you have tried or are currently using:

Do you do any of the following:

Radio

Television

Direct Mail

Magazines

Newspaper

Outdoor Signage

Partnering with Other Companies

Web Marketing

Marketing Budget Considerations

20% of your gross annual spending budget

Spend 2-8% of your revenue on marketing

Do you have a flat rate of 10,000? $50,000? $100,000?

Co-op provided by retailers, vendors, investors, group sales ventures, etc.

Grants, Loans, etc.

Which of the following budget options apply to you.

Potential Considerations:

20% of your gross annual spending budget vested into the company from investors.
5-12% of your gross annual profit from last year.
A flat rate of 10,000? $50,000? $100,000?
Sky’s the limit?, etc.
Co-op provided by retailers, vendors, investors, group sales ventures, etc.
Grants, Loans, etc.

Clutch-Web-Developers

Clutch-SEO-Companies

Premier-Partner-Pipedrive

4cf39821-b4da-4d4a-9bdd-70dacad6cd34 1

d4d7f8f6-0b86-4eb3-8212-5772f1952f23 1

0b2864d5-0e27-448b-8aed-e80a5c4caafa

Partner-RGB-removebg-preview

We’re Kind of a Big Deal

Clutch Top SEO Companies 2020 - Pittsburgh,PA

Google Partner Pittsburgh, PA - Higher Images

Up City Best of Pennsylvania

Carnegie, PA

301 E. Main St.
Carnegie, PA 15106
Directions

Fort Lauderdale, FL

3032 East Commercial Blvd Suite 182
Ft. Lauderdale, FL 33308
Directions

Islamorada, FL

129 Palo De Oro Dr.
Islamorada, FL 33036
Directions

Pittsburgh Warehouse

831 West North Avenue, Door 3
Pittsburgh, 15233

Mailing Address

139 E. Main Street, Suite 781
Carnegie, PA 15106

412-424-6015

Monday - Friday 8am - 5pm (EST)

Additional Appointment Times Available

Virtual Meeting

Services

Digital Marketing
Website Design & Development
Search Engine Marketing (SEM)
Search Engine Optimization
Branding, Design, & P.R.
Traditional Marketing and Advertising

More Info

Marketing Audit
Book Appointment
Buy Media
Buy Promo Items

Resources

Careers
Client Login
FAQ
Portfolio
News

Subscribe to Our Newsletter

Δ

Company

This field is for validation purposes and should be left unchanged.

Name

First Last

Email

2023 © HIGHER IMAGES. ALL RIGHTS RESERVED
TERMS AND CONDITIONS
PRIVACY POLICY
DOM

X